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All Journal MABIS: Manajemen dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara East Asian Journal of Multidisciplinary Research (EAJMR)
Purnomo, Irfan Agung
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Influence of Halal Certification and Halal Awareness on Purchasing Decisions Purnomo, Irfan Agung; Pratikto, Heri; Suharsono, Naswan
East Asian Journal of Multidisciplinary Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i4.8861

Abstract

Economic developments have required the food and beverage industry to further develop by bringing out the latest product innovations. This challenge also answers questions from consumers regarding food not just as a basic necessity but as a complement to human lifestyle. As a country with a Muslim majority, the state is an important part of being a facilitator to guarantee the halalness of products in circulation. The method in this research uses quantitative descriptive analysis methods. With the consumer population in Blitar district. This study was conducted using a "non-probability sampling" method, with a sampling technique known as "purposive sampling". The results in this research state that halal certification and halal awareness have a positive and significant influence on purchasing decisions.
The role of purchasing interest: do halal certification and halal awareness determine purchasing decisions? Purnomo, Irfan Agung; Pratikto, Heri; Suharsono, Naswan
Manajemen dan Bisnis Vol 23, No 2 (2024): September 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i2.787

Abstract

Developing distribution marketing is the biggest challenge for MSME businesses in the Blitar district. Demands policy from the government For all products circulating on the modern market must Already have a halal label in 2024, namely challenge for producers. _ Buying decision be the wrong key For producers measure how much efficient halal certification and halal awareness. The explanatory method with a quantitative approach is this type of research. The population in this study is consumer food light in the district Blitar, for taking samples a purposive random sampling technique, with 2 criteria chosen by the author, found 385 respondents. The path analysis technique is a data analysis technique used in this research. This research result shows that halal certification and awareness have a positive and significant influence on consumers' buying interests, halal certification and buying interests have a positive and significant influence on purchasing decisions, but awareness No there is influence on purchasing decisions. As well as interests buy in a way Partial can mediate between halal certification on purchasing decisions, interests buy capable mediate between halal awareness of purchasing decisions. 
PEMBINAAN OPTIMALISASI MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN DI KAMPUNG TEMATIK DI DESA SUMBERDEM KABUPATEN MALANG Lango, Rikardus Kurnia; purnomo, Irfan Agung; Winarno, Agung
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Desa Sumberdem adalah desa yang berlkasi pada kabupaten Malang. Desa ini Memiliki potensi wisata kampung tematik dengan persebaran 7 kampung tematik. Desa sumberdem memerlukan adanya suatu wadah untuk mempromosikan desa, dan harus memiliki Standart untuk manajemen wisata yang ada. Pemanfaatan teknologi juga masih belum dilakukan dengan baik. Metode kegiatan ini diawali dengan melakukan observasi lapangan, selanjutnya yaitu sosialisasi pemanfaatan sosial media yang bertujuan untuk membentuk wadah promosi dengan membentuk soisal media desa wisata. Selanjutnya pembuatan paket wisata juga menambah daya tarik wisatawan untuk berkunjung pada desa sumbersem. Pada akhir kegiatan dilaksanakan launching sosial medi Instagram dan TikTok desa wisata Sumberdem.
Co-Authors Agung Winarno Heri Pratikto Lango, Rikardus Kurnia Naswan Suharsono