Strategi Pemasaran Produk Sabun Berbahan Dasar Limbah Minyak untuk Meningkatkan Penjualan

Fredy Kurnia Sandy (Universitas Singaperbangsa Karawang, Indonesia)
Peny Septiani Suranto (Universitas Singaperbangsa Karawang)
Radyta Alicia Pramestia Sigit (Universitas Singaperbangsa Karawang)
Muhammad Irfan (Universitas Singaperbangsa Karawang)
Umi Nuraini (Universitas Singaperbangsa Karawang)

KREATIF Jurnal Pengabdian Masyarakat Sains dan Teknologi
Vol 2 No 1 (2024): Kreatif

Wadas Village has a Waste Bank which functions to process or recycle waste so that it becomes usable products. Dahlia Paud, which is a unit of the Karawang Main Waste Bank, has a lot of potential for small businesses made from waste. One of them is mijel soap made from used cooking oil, developed by women in Wadas Village. However, this business is still managed traditionally and has not been optimized through the use of information technology such as the internet to market products. In general, this paper analyzes the obstacles, and advantages found in product and product marketing. This community service aims to introduce mijel (used cooking oil) soap products so that they can be known by the wider community and help increase sales.