Berdaya dengan Media Digital : PANDAWARA Group Mengkampanyekan Kebersihan Lingkungan Melalui Tik-Tok

Ilham Sukmono (Universitas Pembangunan Nasional Veteran Jakarta, Indonesia)
Ana Kuswanti (Universitas Pembangunan Nasional Veteran Jakarta, Indonesia)
Munadhil Abdul Muqsith (Universitas Pembangunan Nasional Veteran Jakarta, Indonesia)

G-Tech : Jurnal Teknologi Terapan
Vol 8 No 4 (2024): G-Tech, Vol. 8 No. 4 Oktober 2024

The habit of disposing of garbage in vain seems to have become a culture in society. The research will analyze the role and approach of the Pandawara Group in using new media to encourage and campaign environmental hygiene using social media especially TikTok. The research emphasizes the benefits of such campaigns to public awareness and behavioural change in keeping the environment clean especially River and Coast through the analysis of their social media content. The findings of this research are that itprovides an important understanding of how effective new media are in helping sustainability efforts andining a cleaner and healthier environment.