El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Pengaruh Kredibilitas Influencer dan Consumer Review Terhadap Minat Beli Produk Ms Glow pada Platform Shopee

Muhamat Hasyim Fahmi Midrorun Niami (Unknown)
Imronudin (Unknown)

Article Info

Publish Date
03 Nov 2024

Abstract

This research aims to analyze the influence of influencer credibility and consumer reviews on buying interest. The sampling method was purposive sampling technique. The questionnaires were distributed via buying online to 100 respondents.The collected date were analysed using Partial Least Square (PLS) . The results show that both the influencer credibility and consumer review variables are positive and significant influence on buying interest in MS Glow products on the Shopee platform. Has the highest influence on buying interest.

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Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...