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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Muhamat Hasyim Fahmi Midrorun Niami
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kredibilitas Influencer dan Consumer Review Terhadap Minat Beli Produk Ms Glow pada Platform Shopee Muhamat Hasyim Fahmi Midrorun Niami; Imronudin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5636

Abstract

This research aims to analyze the influence of influencer credibility and consumer reviews on buying interest. The sampling method was purposive sampling technique. The questionnaires were distributed via buying online to 100 respondents.The collected date were analysed using Partial Least Square (PLS) . The results show that both the influencer credibility and consumer review variables are positive and significant influence on buying interest in MS Glow products on the Shopee platform. Has the highest influence on buying interest.
Pengaruh Kredibilitas Influencer dan Consumer Review Terhadap Minat Beli Produk Ms Glow pada Platform Shopee Muhamat Hasyim Fahmi Midrorun Niami; Imronudin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5636

Abstract

This research aims to analyze the influence of influencer credibility and consumer reviews on buying interest. The sampling method was purposive sampling technique. The questionnaires were distributed via buying online to 100 respondents.The collected date were analysed using Partial Least Square (PLS) . The results show that both the influencer credibility and consumer review variables are positive and significant influence on buying interest in MS Glow products on the Shopee platform. Has the highest influence on buying interest.
Co-Authors Imronudin