<![CDATA[Modern era da'wah strategies are increasingly diverse, one of which comes from the fashion industry which internalizes Islamic teachings through fashion based on local wisdom. This study aims to analyze the symbolic preaching contained in the crisp stem motif on the Borneo Hijab headscarf. There are two aspects that are the focus of the research, namely the philosophical meaning of the garing rod motif and explaining the symbolic preaching contained in the garing rod motif on the Borneo Hijab headscarf. This research uses a qualitative-interpretive method with a semiotic theory approach. Data was obtained in two ways, namely, observation and literature study. The data obtained was then analyzed using Charles Sanders Pierce's triangular theory model, namely signs, representation and interpretation. This study found two important points regarding the meaning of the crisp stem motif on the Borneo Hijab headscarf. First, findings regarding the philosophical meaning of the crisp stem ornaments of the Borneo Hijab headscarf. This philosophical meaning can be implemented in everyday life because it concerns human relationships with God, fellow humans and nature. Second, findings regarding symbolic preaching contained in the crisp stem motif on the Borneo Hijab headscarf. There are three classifications of da'wah messages contained in the research object, namely aqidah messages, sharia messages and moral messages.]]>
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