Menciptakan Brand Image Yang Positif Bagi Wisata Bukit Tegal Santun

Dafina Indira

Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
Vol. 1 No. 1 (2024): Maret : Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejah

This service to the community is carried out to promote the brand owned by Bukit Tegal Santun to the wider community. This PKM service uses the Participatory Community Empowerment Method or Participatory Rural Appraisal (PRA) which is a process-based approach. From the activities carried out by the activity participants, namely the managers of Bukit Tegal Santun, they understand the meaning of branding, namely that brands can differentiate services and services provided by competitors. With the help of well-known brands in the wider community, it is hoped that it will be able to increase the number of visitors to the Tegal Santun Hill tourist attraction.