Halal Studies and Society
Vol. 1 No. 1 (2024): January 2024

The effect of halal labels on Muslim consumers' purchase decision for cough medicines

Shabrina, Nadhilah Nur (Unknown)
Ali, Khalifah Muhammad (Unknown)
Mahanani, Yekti (Unknown)

Article Info

Publish Date
14 Nov 2023

Abstract

Indonesia, a country with a predominantly Muslim population, mandates halal certification for all products that are entering, circulating, and trading within its territory, including medicines with several critical halal points. Therefore, this research aimed to better understand the characteristics of Muslim consumers in DKI Jakarta as well as the factors that affected purchase decision for cough medicines. A total of 100 respondents were surveyed, and the collected data were analyzed using descriptive analysis and structural equation modeling partial least squares (SEM-PLS). The results showed that halal labels, personal factors, and products quality all had a substantial effect on DKI Jakarta Muslim consumers' purchase decision for cough medicines. However, social and psychological factors had limited impact on the decision.

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Journal Info
Halal Studies and Society
Website

Abbrev

hass

Publisher

Institut Pertanian Bogor

Subject

Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Social Sciences

Description

Halal Studies and Society (HaSS) is a journal of multidisciplinary and communication media as well as a means of ongoing discussion on relevant issues based on Halal specifications. In a global context, the halal issue is no longer limited to Muslims or certain religions. But, it has become a trend ...