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All Journal Halal Studies and Society
Ali, Khalifah Muhammad
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Social Sciences

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The effect of halal labels on Muslim consumers' purchase decision for cough medicines Shabrina, Nadhilah Nur; Ali, Khalifah Muhammad; Mahanani, Yekti
Halal Studies and Society Vol. 1 No. 1 (2024): January 2024
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.1.1.7-11

Abstract

Indonesia, a country with a predominantly Muslim population, mandates halal certification for all products that are entering, circulating, and trading within its territory, including medicines with several critical halal points. Therefore, this research aimed to better understand the characteristics of Muslim consumers in DKI Jakarta as well as the factors that affected purchase decision for cough medicines. A total of 100 respondents were surveyed, and the collected data were analyzed using descriptive analysis and structural equation modeling partial least squares (SEM-PLS). The results showed that halal labels, personal factors, and products quality all had a substantial effect on DKI Jakarta Muslim consumers' purchase decision for cough medicines. However, social and psychological factors had limited impact on the decision.
Co-Authors Mahanani, Yekti Shabrina, Nadhilah Nur