IJABAH: Indonesian Journal of Sharia Economics Business and Halal Studies
Vol. 2 No. 2 (2024): IJABAH

Pengaruh Penerapan Nilai-Nilai Islam, Citra Perusahaan Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Pada Bank Syariah Indonesia Di Kabupaten Bondowoso

Lidia, Devi (Unknown)
Wulandari, Deasy (Unknown)
Suparman, Suparman (Unknown)



Article Info

Publish Date
01 Oct 2024

Abstract

This study seeks to evaluate the impact of applying Islamic values, the company's image, and customer satisfaction on customer loyalty in sharia banks located in Bondowoso Regency. The research is explanatory, focusing on the relationship or influence between independent and dependent variables. It employs a quantitative approach, sampling 100 Muslim customers of Indonesian sharia banks. Data collection was conducted via questionnaires distributed through Google Forms. The data were analyzed using multiple linear regression analysis, with the results derived from regression tests. The findings revealed that, firstly, the application of Islamic values does not independently affect customer loyalty. Secondly, the company's image has a partial impact on customer loyalty. Thirdly, customer satisfaction influences customer loyalty. Finally, the combined application of Islamic values, company image, and customer satisfaction has a significant effect on customer loyalty.

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Journal Info

Abbrev

IJABAH

Publisher

Subject

Economics, Econometrics & Finance

Description

IJABAH: Indonesian Journal of Sharia Economics Business and Halal Studies with registered number ISSN 2987-9884 (Online) was published by the Department of Sharia Economics Faculty of Economics and Business, Universitas Jember. This journal is published every 6 months, April and October. All ...