PENGARUH DISKON & PROMOSI DI MEDIASI KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNAAN APLIKASI SHOPEE

Liga Alesandro (Universitas Panca Bhakti)

JEM : Jurnal Equilibrium Manajemen
Vol 9 No 2 (2023): Vol 9 No 2 (2023): Jurnal Equilibrium Manajemen (JEM)

This study aims to determine the effect of discounts & promotions on mediating trust in purchasing decisions when using the Shopee application. The sample used in research on online purchases on the Shopee application is 100 respondents. This study used a purposive random sampling method. This study uses a questionnaire distribution system to the object being examined. Data collection techniques used in this study were questionnaires, interviews, documentation studies, observations. The analytical method uses convergent validity tests, discriminant validity tests, and reliability and uses the Warp PLS version 7.0 program which aims to help identify that discounts and promotions are able to mediate trust in purchasing decisions that have a significant effect.