Jurnal Abdi Insani
Vol 11 No 3 (2024): Jurnal Abdi Insani

TRANSFORMASI USAHA SAMPAN PADA KELOMPOK MASYARAKAT SUNGAI MELALUI OTOMATISASI DAN STRATEGI PEMASARAN INOVATIF

Sukardi, Sukardi (Unknown)
Fadhilah, Raudhatul (Unknown)
Gunarto, Gunarto (Unknown)
Irawan, Doddy (Unknown)
Alfian, Rudi (Unknown)

Article Info

Publish Date
28 Sep 2024

Abstract

Area-based development emphasizes the optimal management of local resources to achieve community welfare. Kampung Beting, Pontianak, has great potential in transportation and river tourism but is hindered by a negative stigma as a center for drug trafficking. Through community service programs, business transformation is applied to the boat mining group with automation, installing waterproof canopies, using solar cell lights, and rebranding. The results show increased operational efficiency, revenue, and a regional image change. Innovative marketing strategies that capitalize on historical and cultural potential have successfully enhanced tourist attraction and local community welfare.

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Journal Info
Jurnal Abdi Insani
Website

Abbrev

jurnal

Publisher

Universitas Mataram

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

Description

Jurnal Abdi Insani adalah jurnal ilmiah yang berisi hasil pelaksanaan kegiatan pengabdian kepada masyarakat. Jurnal ini diharapkan berfungsi sebagai alat komunikasi ilmiah sehingga dapat menginspirasi pelaksanaan kegiatan pengabdian kepada masyarakat yang lebih ...