Global Leadership Organizational Research in Management
Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management

Analisis Pelanggaran Etika Periklanan Studi Kasus Iklan Billboard Le Minerale di Kota Bandung

Hasnah Khonsa (Unknown)
Amanda Noviyanti (Unknown)
Alma Aninditha Zalianty (Unknown)
Daniel Handoko (Unknown)

Article Info

Publish Date
02 Jul 2024

Abstract

This research examines violations of advertising ethics in Le Minerale billboard advertisements in the city of Bandung which exploit children. The advertisement may use images or situations of children in a manner that is inappropriate or inconsistent with applicable social or cultural norms. This research aims to investigate, describe in depth the violations of advertising ethics that occurred in Le Minerale billboard advertisements in the city of Bandung and also analyze the implications of these violations for more moral advertising practices in the future. It is hoped that the results of this research will provide deeper insight into ethical advertising practices.

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Journal Info
Global Leadership Organizational Research in Management
Website

Abbrev

GLORY

Publisher

Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, ...