Pemanfaatan Pemasaran Melalui Media Sosial Terhadap UMKM di Kota Serang

Maria, Vera
Hidayatullah, Ahmad Fauzan
Tunning Putri , Ussy Emmelly Devy
Mursidah, Nadia Nurul
Ramdhany, Levina Putri
Sabilah, Rana
Syauqi, Fakhriza Aqsyal

Journal of Economics and Tourism
Vol 1 No 1 (2024): Transformasi Sosial-Ekonomi dan Pembangunan Berkelanjutan di Indonesia dan Asia T

Social media has a big role in today's society, including in developing MSME marketing. The purpose of this research is to find out how many MSMEs in Serang City use digital platforms as a marketing strategy. Researchers used a qualitative descriptive literature study approach, by analyzing existing literature. The research findings show that Facebook, Instagram, YouTube, WhatsApp Business, and TikTok are the most popular social media platforms. The majority of MSMEs use social media because it can increase brand awareness more easily and affordably, provide feedback on products and marketing initiatives, and create networks with suppliers, competitors and customers.