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All Journal Journal of Economics and Tourism
Sabilah, Rana
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Economics, Econometrics & Finance Social Sciences

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Pemanfaatan Pemasaran Melalui Media Sosial Terhadap UMKM di Kota Serang Maria, Vera; Hidayatullah, Ahmad Fauzan; Tunning Putri , Ussy Emmelly Devy; Mursidah, Nadia Nurul; Ramdhany, Levina Putri; Sabilah, Rana; Syauqi, Fakhriza Aqsyal
Benefits : Jurnal Ekonomi dan Pariwisata Internasional Vol 1 No 1 (2024): Transformasi Sosial-Ekonomi dan Pembangunan Berkelanjutan di Indonesia dan Asia T
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/benefits-jeti.v1i1.37

Abstract

Social media has a big role in today's society, including in developing MSME marketing. The purpose of this research is to find out how many MSMEs in Serang City use digital platforms as a marketing strategy. Researchers used a qualitative descriptive literature study approach, by analyzing existing literature. The research findings show that Facebook, Instagram, YouTube, WhatsApp Business, and TikTok are the most popular social media platforms. The majority of MSMEs use social media because it can increase brand awareness more easily and affordably, provide feedback on products and marketing initiatives, and create networks with suppliers, competitors and customers.
Co-Authors Hidayatullah, Ahmad Fauzan Maria, Vera Mursidah, Nadia Nurul Ramdhany, Levina Putri Syauqi, Fakhriza Aqsyal Tunning Putri , Ussy Emmelly Devy