Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Pengaruh Brand Image dan Ulasan Pelanggan Terhadap Minat Beli Smartphone OPPO Di Kota Surabaya

Dwi Prayoga, Ardian (Unknown)
Pudjoprastyono, Hery (Unknown)

Article Info

Publish Date
02 Dec 2024

Abstract

This study explores the factors influencing the purchase intention of Oppo smartphones in Surabaya. The factors discussed include brand image and customer reviews. The aim of this research is to determine the impact of brand image and customer reviews on the purchase intention of Oppo smartphones in Surabaya. Data collection in this study was conducted using a questionnaire distribution method and analyzed using the Partial Least Square (PLS) application. The results of this study indicate that brand image and customer reviews have a positive effect on the purchase intention of Oppo smartphones in Surabaya.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...