Article Per Year (5 Year)
p-Index From 2020 - 2025
4.052
P-Index
This Author published in this journals
All Journal DERIVATIF Akuisisi : Jurnal Akuntansi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Riset Pendidikan Ekonomi J-MAS (Jurnal Manajemen dan Sains) Journal of Humanities and Social Studies Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Mattawang: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Journal Of Human And Education (JAHE) International Journal of Economics (IJEC) IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Pudjoprastyono, Hery
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PAKET INTERNET XL Putra, Eggy Tionanda Kistian; Pudjoprastyono, Hery
Derivatif : Jurnal Manajemen Vol 17, No 1 (2023): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v17i1.1118

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan kualitas produk terhadap keputusan pembelian paket internet XL Axiata di Surabaya. Populasi dalam penelitian ini yaitu warga Surabaya yang menggunakan paket internet XL Axiata yang tidak diketahui secara pasti jumlah populasinya. Pengambilan sampel menggunakan metode Non Probability Sampling dengan teknik Purposive Sampling, sehingga 60 pengguna internet XL Axiata di Kota Surabaya ditetapkan sebagai responden penelitian. Pengumpulan data yang dilakukan melalui penyeberan kuesioner melalui Google Form kepada responden dengan skala ordinal melalui skala likert dari rentang skor 1 sampai 5. Data yang diperoleh kemudian diolah menggunakan teknik analisis data Partial Least Square (PLS) dengan melakukan uji validitas, uji reliabilitas, uji struktural model dan uji hipotesis. Hasil penelitian menunjukan bahwa persepsi harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian paket internet XL Axiata di Kota Surabaya.Kata kunci: Persepsi Harga, Kualitas Produk, Keputusan Pembelian
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Indihome Bima, Ericho Arya; Pudjoprastyono, Hery
Akuisisi : Jurnal Akuntansi Vol 19, No 1 (2023)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v19i1.1120

Abstract

This study aims to determine how product quality and service quality affect Indihome customer satisfaction in Surabaya. Residents in Surabaya who use Indihome whose population is not explicitly known are the research population. Seventy Indihome users in Surabaya were selected as research participants through the Non Probability Sampling method and the Purposive Sampling approach. Data collection is done by sending questionnaires to respondents using Google Forms with an ordinal scale using a Likert scale with a score range of 1 to 5. Then with Partial Least Square (PLS) data analysis techniques, the data is processed by validity tests, reliability tests, structural model tests, and hypothesis tests. The findings show that quality positively and significantly impacts Indihome customer satisfaction in Surabaya, both in terms of product quality and service quality
Pengaruh Kualitas Produk Dan Brand Trust Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Club Permatasari, Dhiah; Pudjoprastyono, Hery
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4119

Abstract

Air minum merupakan kebutuhan pokok yang harus dicukupi karena lebih dari separuh komposisi tubuh manusia adalah air. Namun Kualitas air saat ini banyak yang tidak layak konsumsi karena banyak mengandung bakteri berbahaya. Alternatif lain untuk mencukupi kebutuhan air minum tersebut yaitu adanya produk Air Minum Dalam Kemasan. Melihat banyaknya kebutuhan AMDK harusnya sejalan dengan meningkatnya penjualan berbagai perusahaan produsen AMDK. Namun Club justru mengalami fluktuasi penjualan yang menurun dibanding perusahaan kompetitor lain. Sehingga penelitian ini bertujuan mengetahui pengaruh kualitas produk dan brand trust terhadap keputusan Pembelian Air Minum Dalam Kemasan Merek Club. Penelitian dilakukan secara online dan Pengumpulan data dilakukan dengan menyebar kuisioner melalui g-form. Teknik yang digunakan untuk mengambil sampel yaitu purposive sampling dengan berjumlah 98 responden. Teknik analisis yang digunakan yaitu metode Structural Equation Modeling (SEM) berbasis komponen dengan menggunakan alat analisis Patrial Least Square (PLS). Hasil dari uji hipotesis Penelitian ini menunjukkan pada variabel Kualitas Produk dan variabel Brand Trust memiliki pengaruh signifikan dan arahnya positif terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Club.
Pengaruh Kualitas Produk, Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Smartphone Iphone: Febrianty, Ellinda; Pudjoprastyono, Hery; Ariescy, Reiga Ritomiea
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4227

Abstract

This study aims to determine the effect of product quality, brand image, and lifestyle on the purchase decision of an Iphone Smartphone. This research method uses quantitative methods. Variable measurement uses a likert scle with a vulnerability scaleof 1-5 through a google form questionnaire distributed to repondents. The population in this study were all 2019. FEB UPN East Java Veterans Students currently using or have used an iPhone. Sampling using proportional stratified random sampling and probability sampling. 100 students have a referee. Partial least squares (PLS) analysis was used to process the data. The results show that factors such as product quality, brand image and lifestyle have a positive and significant influence on the iPhone smartphone purchase decision of the East Java FEB UPN "Veteran" students of the year 2019. Keywords: Product Quality, Brand Image, Lifestyle, Purchase Decision
THE EFFECT OF PRODUCT QUALITY AND ADVERTISEMENTS ON PURCHASE DECISION OF TEH PUCUK HARUM IN SURABAYA Sarwono, Abyansyah Hayyu; Pudjoprastyono, Hery
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.283

Abstract

With the progression of time, the food and beverage industry has seen a rise in competition, prompting companies to implement various strategies to attract consumer interest and drive purchase decisions. Enhancing product quality and creating engaging advertisements are key strategies to influence consumer behavior. This study aims to investigate the impact of Product Quality and Advertising on Purchase Decisions, specifically focusing on Teh Pucuk Harum products in Surabaya. Employing a quantitative approach, the research targets individuals who have consumed Teh Pucuk Harum, are residents of Surabaya, and are at least 17 years old. The sample comprises 108 respondents from Surabaya. All tests performed using SmartPLS software met the reliability criteria. The study uses a quantitative research design with data analysis involving descriptive statistics and PLS analysis. The findings reveal that both Product Quality and Advertising significantly affect Purchase Decisions for Teh Pucuk Harum in Surabaya
The Impact of Store Atmosphere, Service Quality, and Social Media Marketing on Purchase Decisions: Insight from the Coffee Shop Market (Case Study at Kedai Kopi Distrik Metropolitan Surabaya) Kamila, Ikfina Rosyada; Pudjoprastyono, Hery; Azhar, Ratih Mukti
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1064

Abstract

This research aims to identify the influence of store atmosphere, service quality, and social media marketing on purchasing decisions at the Surabaya Metropolitan District Coffee Shop. Using quantitative methods with non-probability sampling techniques through purposive sampling, this research involved 115 respondents aged over 17 years who had bought and visited shops and had social media. Data was collected via Google Form and analyzed using Partial Least Square (PLS). The research results show that store atmosphere, service quality, and social media marketing have a positive influence on purchasing decisions. Consumers consider the design at Kedai Distrik Metropolitan to be quite unique by combining Vintage Chinatown-Sumatra themes. With a unique place and cheap product prices, consumers are happy to visit Kedai Kopi Distrik Metropolitan Surabaya, especially among teenagers.
PENGARUH KUALITAS PRODUK, KEPERCAYAAN MEREK DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN LIPSTIK WARDAH DI KOTA SURABAYA Sianturi, Angie Arni Giovani; Pudjoprastyono, Hery; Azhar, Ratih Mukti
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.17471

Abstract

In the era of rapid technological advancement, companies need to devise the right strategies and enhance innovation to attract consumers and excel in the dynamic market competition. This study aims to investigate the influence of product quality on purchasing decisions, examine the impact of brand trust on purchasing decisions, and explore the effect of social media marketing on purchasing decisions. The study employs a quantitative approach. The population consists of Wardah lipstick consumers in Surabaya City, and a sample of 120 respondents is drawn. Purposive sampling is utilized as the sampling technique. Data collection is conducted using questionnaires, and a Likert scale is employed to measure the variables in the study. The analysis technique used is partial least squares (PLS) analysis with the aid of SmartPLS software. The findings of the study reveal that product quality and brand trust significantly influence purchasing decisions. However, social media marketing does not significantly impact purchasing decisions. Keywords: Product Quality; Brand Trust; Social Media Marketing; Purchasing Decisions
Pendampingan Pembuatan Legalitas Usaha dengan Registrasi NIB Melalui OSS pada UMKM Wilayah Kedung Baruk.docx Satria, Muhammad Rafi Dwi; Pudjoprastyono, Hery
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 19 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14415612

Abstract

MSMEs play an important role in the course of Indonesia's economic progress, particularly in Kedung Baruk Village, where numerous micro, small, and medium enterprises (MSMEs) thrive. However, some business actors in Kedung Baruk Village still fail to comprehend the significance of possessing business legitimacy, such as a Business Identification Number (NIB). To overcome this problem, activities aimed at increasing knowledge about legality were carried out to provide assistance to MSMEs in the process of making NIB through the Online Single Submission (OSS) website. This assistance includes assistance in collecting documents, filling out forms, and understanding the procedures involved in business legality and business registration in Kedung Baruk Village.
Pengaruh Brand Image, Kualitas Produk, dan Persepsi Harga terhadap Keputusan Pembelian Produk The Body Shop di Kota Surabaya Simatupang, Sarah Regina; Pudjoprastyono, Hery; Mandasari, Virginia
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.2035

Abstract

The Body Shop is a beauty brand known for its commitment to environmental responsibility. However, between 2019 and 2023, The Body Shop experienced a decline due to various factors. This research aims to examine whether Brand Image, Product Quality, and Price Perception influence consumers' purchasing decisions for The Body Shop products in Surabaya. The population in this study consists of residents of Surabaya who have purchased and used The Body Shop products. This research employs a quantitative method with 115 respondents selected through purposive sampling, a sampling technique based on specific criteria. The analysis applied in this study is Partial Least Square (PLS). The research results indicate that Brand Image, Product Quality, and Price Perception have a positive and significant impact on purchasing decisions for The Body Shop products in Surabaya..
Counseling and Assistance to Make the Business Permits (NIB) for Increasing Awareness of MSMEs Players about the Importance of NIB in RW 06 Pakal Village: Penyuluhan dan Pendampingan Pembuatan Izin Usaha (NIB) untuk Peningkatan Kesadaran Pelaku UMKM tentang Pentingnya NIB di RW 06 Kelurahan Pakal Valentina, Cindy Eka; Pudjoprastyono, Hery
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang3415

Abstract

NIB atau dapat di kenal juga sebagai Nomor Induk berusaha adalah nomor yang diperlukan untuk identitas usaha, pelaku usaha menggunakan NIB untuk mendapatkan beberapa izin, Seperti Izin pengembangan usaha Izin operasional usaha dan izin penting lainnya. Kelompok Bina desa kelurahan Pakal kali ini melakukan pengabdian masyarakat dan bertujuan untuk melakukan peningkatan terhadap kesadaran para pelakuUMKM di Wilayah RW 06 Kelurahan Pakal, agar para pelaku usaha memiliki dan merasakan manfaat dari Nomor Induk Berusaha (NIB). Memiliki NIB juga sangat penting untuk mengembangkan Usaha Mikro, Kecil, dan Menengah (UMKM). Kegiatan dilakukan melalui penyuluhan mengenai apa itu NIB , Manfaat NIB, Cara pembuatan NIB dan seberapa pentinya NIB, manfaatnya,. Selain itu, Kelompok Bina Desa kelurahan Pakal juga akan melakukan pendampingan pembuatan kepada pelaku UMKM dalam proses pendaftaran NIB melalui sistem OSS. Pelaku UMKM yang sebelumnya tidak mengetahui manfaat dan tidak memiliki NIB, kini telah berhasil memperoleh dan akan merasakan manfaat dari memiliki NIB. Hal ini menunjukkan bahwa programpengabdian yang di lakukan Kelompok Bina Desa Kelurahan Pakal kali ini sukses dalam meningkatkan kesadaran masyarakat akan pentingnya legalitas usaha di Wilayah RW 06 Kelurahan Pakal.
Co-Authors Adeyawarman, Aldo Nugraha Asofa, Elma Dina Bima, Ericho Arya Dwi Prayoga, Ardian Fattah, Ilhan Samudra Febrianty, Ellinda Handika, Arya Dharma Syahputra Husen, Ubay Kamila, Ikfina Rosyada Kharisma Nur Aisyah Maheswari, Inezella Mandasari, Virginia Muhammad Ramadhan Nanik Hariyana Nurkholish Majid Permatasari, Dhiah Purba, Ruth Agita Putra, Eggy Tionanda Kistian R, Natasya Eka Ratih Mukti Azhar Reiga Ritomiea Ariescy, Reiga Ritomiea Rizqina, Rr. Rachmalia Nadia Roudhotul Jannah Rozi , Mastur Sabela, Noverta Yustisia Salsabila, Ainan Sarwono, Abyansyah Hayyu Satria, Muhammad Rafi Dwi Septiawan, M. Adib Setiawan, Muhammad Ricky Sianturi, Angie Arni Giovani Simatupang, Sarah Regina Valentina, Cindy Eka Walyullah, Muhammad Muizzu Adlu