Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Pengaruh Shopping Lifestyle dan Diskon Terhadap Impulsive Buying Produk Aerostreet pada Live Tiktok

Putri Laili Susanti (Unknown)
Sugeng Purwanto (Unknown)

Article Info

Publish Date
02 Dec 2024

Abstract

The goal of this study is to find out how discounts and a shopping lifestyle affect impulsive Aerostreet product purchases on Live Tiktok. One of the things that can lead someone to make an impulsive purchase of Aerostreet products via Live Tiktok is a person's shopping style and discounts. With 70 respondents, this study focuses on Tiktok social media users. Purposive sampling is used for this study's sampling, and Partial Least Square is used for data analysis. The consequences of this examination show that: 1) Shopping Way of life significantly affects Rash Purchasing of Aerostreet items. 2) Impulsive purchases of Aerostreet products benefit significantly from discounts.

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...