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All Journal Jurnal Riset Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Putri Laili Susanti
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Upaya Peningkatan Branding Produk UMKM Keripik Pisang Berbasis Ekonomi Kreatif Melalui Logo Dan Kemasan Putri Laili Susanti; Eko Purwanto
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.597

Abstract

Banana Chips UKM is a Micro, Small and Medium Enterprise (MSMEs) engaged in the production of chips in Karangan Village, Bareng District, Jombang Regency. The problem for UMKM Banana Chips is that they don't have logos and packaging that is less attractive. Therefore, there is a need for training and assistance regarding the importance of implementing logos and packaging so that the sales system can attract more consumers, expand the scope of its business objectives and support even better sales activities. This activity aims to increase the knowledge of MSME actors about the importance of creating a product identity. This community service uses surveys and observations, interviews and applications. The results of this community service help create attractive logo designs and product packaging and can strengthen brand identity.
Pengaruh Shopping Lifestyle dan Diskon Terhadap Impulsive Buying Produk Aerostreet pada Live Tiktok Putri Laili Susanti; Sugeng Purwanto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4812

Abstract

The goal of this study is to find out how discounts and a shopping lifestyle affect impulsive Aerostreet product purchases on Live Tiktok. One of the things that can lead someone to make an impulsive purchase of Aerostreet products via Live Tiktok is a person's shopping style and discounts. With 70 respondents, this study focuses on Tiktok social media users. Purposive sampling is used for this study's sampling, and Partial Least Square is used for data analysis. The consequences of this examination show that: 1) Shopping Way of life significantly affects Rash Purchasing of Aerostreet items. 2) Impulsive purchases of Aerostreet products benefit significantly from discounts.
Co-Authors Eko Purwanto Sugeng Purwanto