Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Analisis Pengaruh Brand Image, Persepsi Harga, Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Vans Indonesia

Andika Yanutri Pambudi (Unknown)
Wiyadi (Unknown)

Article Info

Publish Date
11 Nov 2024

Abstract

This study aims to analyze the influence of brand image, price perception, promotion, and product quality on product purchasing decisions vans indonesia. This study is included in the category of survey research using questionnaires as a primary data collection tool. The population in this study is all FEB UMS students who have made purchases and who have used Vans Indonesia products. The sampling technique used in this study is purposive sampling. The results can be concluded that partially brand image and product quality does not significantly affect the purchase decision, while the perception of price and promotion have a positive and significant effect on the purchase decision

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...