Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Andika Yanutri Pambudi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pengaruh Brand Image, Persepsi Harga, Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Vans Indonesia Andika Yanutri Pambudi; Wiyadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.5724

Abstract

This study aims to analyze the influence of brand image, price perception, promotion, and product quality on product purchasing decisions vans indonesia. This study is included in the category of survey research using questionnaires as a primary data collection tool. The population in this study is all FEB UMS students who have made purchases and who have used Vans Indonesia products. The sampling technique used in this study is purposive sampling. The results can be concluded that partially brand image and product quality does not significantly affect the purchase decision, while the perception of price and promotion have a positive and significant effect on the purchase decision
Co-Authors Wiyadi