Eduvest - Journal of Universal Studies
Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies

The Influence of Conformity and Hedonistic Lifestyle With Consumptive Behavior

Safitri, Gita (Unknown)
Prastika, Netty Dyan (Unknown)
Handayani, Nanik (Unknown)

Article Info

Publish Date
22 Nov 2024

Abstract

This research aims to examine the impact of conformity and a hedonistic lifestyle on consumptive behavior among students of the Faculty of Social and Political Sciences at University X in Samarinda. A quantitative approach is applied, with a sample of 100 students selected through a simple random sampling technique. Data is gathered using scales measuring consumptive behavior, conformity, and hedonistic lifestyle, then analyzed using SPSS 25.0 for Windows. Findings indicate a significant influence of conformity and a hedonistic lifestyle on consumptive behavior (F = 52.100; p = 0.000; R² = 45%). Additionally, there is a strong correlation between conformity and consumptive behavior (β = 0.523; t = 7.060; p = 0.000).

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Journal Info
Eduvest - Journal of Universal Studies
Website

Abbrev

edv

Publisher

Green Publisher Indonesia

Subject

Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

Description

Eduvest - Journal of Universal Studies is a double blind peer-reviewed academic journal and open access to multidiciplinary fields. The journal is published monthly by Green Publisher Indonesia. Eduvest - Journal of Universal Studies provides a means for sustained discussion of relevant issues that ...