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All Journal Eduvest - Journal of Universal Studies
Gita Safitri
Department of Psychology, University Mulawarman
Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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The Influence of Conformity and Hedonistic Lifestyle With Consumptive Behavior Gita Safitri; Netty Dyan Prastika; Nanik Handayani
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.44734

Abstract

This research aims to examine the impact of conformity and a hedonistic lifestyle on consumptive behavior among students of the Faculty of Social and Political Sciences at University X in Samarinda. A quantitative approach is applied, with a sample of 100 students selected through a simple random sampling technique. Data is gathered using scales measuring consumptive behavior, conformity, and hedonistic lifestyle, then analyzed using SPSS 25.0 for Windows. Findings indicate a significant influence of conformity and a hedonistic lifestyle on consumptive behavior (F = 52.100; p = 0.000; R² = 45%). Additionally, there is a strong correlation between conformity and consumptive behavior (β = 0.523; t = 7.060; p = 0.000).
Co-Authors Nanik Handayani Netty Dyan Prastika