Syntax Idea
6412-6423

The Effect of Price and Taste Perception on Loyalty Mediated by Customer Satisfaction at Mixue Ice Cream & Tea Sumur Batu

Nadhila Adlina Sabila (Institut Bisnis dan Informatika Kwik Kian Gie)
Hendratmoko Hendratmoko (Institut Bisnis dan Informatika Kwik Kian Gie)

Article Info

Publish Date
30 Nov -0001

Abstract

The study aims to analyze the effect of price perception and taste on customer loyalty mediated by customer satisfaction at Mixue Ice Cream & Tea Sumur Batu. This research was conducted using the PLS-SEM method with the SmartPLS 4.0 program. The number of respondents used in this research were 100 respondents. The result of this research shows that price perception has positive and significant effect on customer satisfaction, taste has positive and significant effect on customer satisfaction, customer satisfaction has positive and significant effect on customer loyalty, price perception has positive and significant effect on customer loyalty, taste has positive and significant effect on customer loyalty, price perception has positive and not significant effect on customer loyalty mediated by customer satisfaction, taste has positive and significant effect on customer loyalty mediated by customer satisfaction

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Journal Info
Syntax Idea
Website

Abbrev

syntax-idea

Publisher

Ridwan Institute

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT

Description

Syntax Idea. Jurnal Ilmiah Indonesia adalah jurnal yang diterbitkan oleh Ridwan Institute. Syntax Idea akan menerbitkan artikel-artikel ilmiah dalam cakupan bidang ilmu umum. Artikel yang dimuat adalah artikel hasil penelitian, kajian atau telaah ilmiah kritis dan komprehensif atas isu penting dan ...