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PENGARUH VISI DAN OTONOMI TERHADAP PENGEMBANGAN PENGETAHUAN PADA PERUSAHAAN SWASTA NASIONAL PT. INTERNUSA Hendratmoko Hendra
Jurnal Manajemen Vol 5 No 2 (2016): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Knowledge to knowledge competition will become top business competition issue in upcoming future. It becomes challenges for PT. Internusa engaged in domestic and international transportation business sector. One of the strategy is to development knowledment in the Company, so that can be expected to produce innovative and competitive services. Issues raised in this research is what factors affecting the process development of knowledge in company and how the on going knowledge development process happened in Internusa especally in Jakarta, Bandung and Cikarang Branches. The purpose of this research is to determine the factors affecting the process development of knowledge in company and how the on going knowledge development process happened in Internusa especally in Jakarta, Bandung and Cikarang Branches. Using regression analysis and qualitative observations resulting that the vision and autonomy have significant influence Against The development process knowledge in Internusa especially in Jakarta, Bandung and Cikarang branches. While the level of competition, information and knowledge diversity do not have a significant influence Against The Knowledge Development process. Meanwhile, knowledge development process is not run well because of system thinking, a shared vision, mental models, personal mastery and team learning not yet running optimally in Internusa especially in Jakarta, Bandung and Cikarang branches.. Keywords: Vision, Autonomy, Competition, Information, Knowledge Diversity
FAKTOR-FAKTOR YANG MEMENGARUHI INDIVIDU DALAM MENGGUNAKAN PEER TO PEER LENDING DAN EQUITY CROWD FUNDING DI DKI JAKARTA Ascaryo Putro; Hendratmoko Hendratmoko
Jurnal Manajemen Vol 9 No 1 (2019): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i1.606

Abstract

Financial Technology (Fintech) is rife in finance. Fintech giving advantages to users such as efficiency, and also capable to increase financial inclusion in Indonesia. Peer to Peer Lending service, and Equity Crowdfunding are currently becomeing a trend. The research purpose is to find out what factors influencing individuals in using these digital financial services. This research was conducted in DKI Jakarta by collecting 349 respondents consisting of various demographic characteristics and using the Purposive Random Sampling sampling method. The variables used in research are adaptations of the UTAUT (The Unified Theory of Acceptance and Use of Technology) theory. The results obtained in the form of Performance Expectant Variables and Effort Expectancy have a positive and significant effect on Behavioral Intention of Peer to Peer Lending Services, while Social Influence, Trust, Reputation, and Self Efficacy variables have no positive and significant influence on Behavioral Intention of Services Peer to Peer Lending. Then for Equity Crowdfunding Services the results obtained in the form of Performance Expectancy Variables have a positive and significant effect, while the other 5 variables namely Effort Expectancy, Social Influence, Trust, Reputation, and Self Efficacy do not have a positive and significant effect on Behavioral IntentionKey Words : Fintech, UTAUT, Peer to Peer Lending, Equity Crowdfunding, Performance Expectancy, Effort Expectancy, Social Influence, Trust, Reputation, Self Efficacy, Behavioral Intention.
PENGARUH MODEL THE 4 Cs + C TERHADAP LOYALITAS NASABAH PERBANKAN SYARIAH DI DKI JAKARTA Hendratmoko; Elisabeth Vita
Jurnal Manajemen Vol 9 No 2 (2020): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i2.662

Abstract

Islamic financial inclusion which only reaches 9.1% in Indonesia. Existing customer loyalty should have a positive impact on increasing Islamic financial inclusion because satisfied and loyal customers will share their stories and even recommend them to others. This study aims to identify and analyze the factors that influence the loyalty of sharia banking customers through the approach of The 4 Cs + C model which is a development of The 4 Cs Model and Compliance. Variable Compliance is included because of this research concerns on Islamic banking. The research method used in this study is Quantitative research, with sampling based on the purposive random sampling method. Sampling is only collected in DKI Jakarta with the criteria of being a customer or having used sharia banking services for a minimum of three years. The number of samples taken was 122 respondents, and from the results of the study found that the variable Consumer and Compliance significantly influence the variable Loyalty. While the other three variables namely Cost, Communication and Convenience do not significantly influence the variable Loyalty. Keywords: Loyalty, Consumer needs and wants, Compliance
INTENTION PENYANDANG DISABILITAS DALAM MENGGUNAKAN PRODUK PERBANKAN SYARIAH DI INDONESIA Hendratmoko
Jurnal Manajemen Vol 10 No 2 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i2.741

Abstract

The market share of Islamic banking in Indonesia has only reached 5.95% and there are still many people with disabilities, especially those who are Muslim, who have not used Islamic banking products in Indonesia.The purpose of this study is to determine what factors influence the intention or intention of people with disabilities to use Islamic banking products. This study is different from previous studies because it only focuses on persons with disabilities and the population drawn is persons with disabilities in Jabodetabek (Jakarta, Bogor, Depok, Tangerang and Bekasi).The research approach uses quantitative research by taking a sample of 126 respondents with disabilities in the Jabodetabek area. Sampling was carried out using purposive sampling during the period December 2020.From this research, the conclusion is that the factors attitude, reliogisity, knowledge and place have a positive and significant effect on intention. Keywords: Intention, Attitude, Reliogisity, Knowledge and Place
PERAN MEREK SEBAGAI VARIABEL MEDIATOR TERHADAP LOYALITAS PELANGGAN: STUDI KASUS PELANGGAN BTS MEAL DI JABODETABEK Hendratmoko
Jurnal Manajemen Vol 11 No 1 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i1.753

Abstract

Brands and products contribute to customer loyalty. The purpose of this study: to analyze how the influence of brand, product, halal, and customer satisfaction on BTS meal customer loyalty in the Jabodetabek area; analyze the role of the brand as a mediator variable between product, halal, and customer satisfaction on customer loyalty BTS meal in the Jabodetabek area. This study uses a quantitative approach. The research was conducted on 12-23 June 2021 with as many as 100 student respondents in the Greater Jakarta area. Sampling by purposive sampling. The results of the study revealed that brands and products have a significant influence on customer loyalty to BTS meals. Brands play a role as a full mediation, especially in the relationship between customer satisfaction and customer loyalty to BTS meals. The influence of brands and products is very significant on customer loyalty to a product. To obtain, maintain and develop loyal customers, companies must continue to improve product quality and carry out brand development and strengthening strategies. Keywords: Loyalty, Brand, Product, Full Mediation
Pengaruh Green Marketing Dan Brand Image Terhadap Keputusan Pembelian Produk Sensatia Botanicals Di Jakarta Yollanda Sollu; Hendratmoko Hendratmoko
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9628

Abstract

Isu lingkungan telah menjadi fokus utama di banyak negara, termasuk Indonesia, yang menghadapi tantangan perubahan iklim, polusi, dan kehilangan biodiversitas. Semakin meningkatnya kesadaran masyarakat terhadap dampak negatif isu lingkungan mendorong perusahaan seperti Sensatia Botanicals untuk mengimplementasikan strategi green marketing. Selain memahami pengaruh green marketing terhadap keputusan pembelian, penelitian ini juga akan mengeksplorasi hubungan antara brand image Sensatia Botanicals terhadap keputusan pembelian konsumen di Jakarta. Proses pemasaran dan banyak pilihan brand menjadi pertimbangan dalam memilih dan menggunakan produk. Beberapa konsumen tidak langsung mengambil tindakan untuk membeli karena diperlukan keyakinan. Keyakinan ini yang menjadi landasan bagi konsumen untuk mengambil keputusan dalam pembelian produk. Penelitian ini bertujuan untuk menguji pengaruh antara green marketing dan brand image terhadap keputusan pembelian produk Sensatia Botanical di Jakarta. Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Jumlah responden dalam penelitian ini adalah 150 responden yaitu konsumen yang pernah membeli produk Sensatia Botanicals yang berdomisili di Jakarta. Teknik pengambilan sampel adalah non-probability sampling dengan menggunakan kuesioner yang berisi beberapa pernyataan dan diberikan kepada subjek penelitian secara online menggunakan format google form. Metode Analisis menggunakan Analisis Regresi Linear Berganda dengan program SPSS 26. Kesimpulan dari penelitian ini menunjukkan bahwa adanya pengaruh positif dan signifikan antara green marketing terhadap keputusan pembelian produk Sensatia Botanicals di Jakarta., dan adanya pengaruh positif dan signifikan antara brand image terhadap keputusan pembelian produk Sensatia Botanicals di Jakarta.
The Effect of Price and Taste Perception on Loyalty Mediated by Customer Satisfaction at Mixue Ice Cream & Tea Sumur Batu Nadhila Adlina Sabila; Hendratmoko Hendratmoko
Syntax Idea 6412-6423
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i10.8056

Abstract

The study aims to analyze the effect of price perception and taste on customer loyalty mediated by customer satisfaction at Mixue Ice Cream & Tea Sumur Batu. This research was conducted using the PLS-SEM method with the SmartPLS 4.0 program. The number of respondents used in this research were 100 respondents. The result of this research shows that price perception has positive and significant effect on customer satisfaction, taste has positive and significant effect on customer satisfaction, customer satisfaction has positive and significant effect on customer loyalty, price perception has positive and significant effect on customer loyalty, taste has positive and significant effect on customer loyalty, price perception has positive and not significant effect on customer loyalty mediated by customer satisfaction, taste has positive and significant effect on customer loyalty mediated by customer satisfaction
Co-Authors Ascaryo Putro Elisabeth Vita Nadhila Adlina Sabila Yollanda Sollu