Journal of Economic, Bussines and Accounting (COSTING)
Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting

KEY DRIVING FACTORS FOR TOURIST SATISFACTION AND REVISIT INTENTIONS IN NORTH SULAWESI

Vinlyvia Gloria Ribka Wulus (Universitas Klabat)
Deske W. Mandagi (Universitas Klabat)



Article Info

Publish Date
20 Oct 2024

Abstract

The tourism sector is one of the economic cornerstones and an important source of economic drivers. This study aims to investigate the relationship between various tourism elements and their impact on tourist satisfaction and revisit intention in North Sulawesi, Indonesia. Utilizing a quantitative descriptive research design, the study employs a closed questionnaire to gather data from 206 respondents, selected through simple random sampling. The Structural Equation Model (SEM) is used to analyze the data and test the hypotheses. The results indicate that among the 5A's of tourism elements, Accommodations, Attractions, and Amenities significantly influence Tourist Satisfaction, Furthermore, Tourist Satisfaction has a significant effect on Revisit Intention. This study highlights the critical factors influencing tourist satisfaction and their subsequent effect on revisit intentions, offering valuable insights for tourism management and policymaking in North Sulawesi. The findings suggest that improving accommodations, attractions, and amenities could enhance overall tourist satisfaction and increase the likelihood of repeat visits.

Copyrights © 2024






Journal Info

Abbrev

COSTING

Publisher

Subject

Economics, Econometrics & Finance

Description

COSTING : Journal of Economic, Bussines and Accounting reviewed covers theoretical and applied research in the field of Economics, Business and Accounting. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. ...