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All Journal The International Journal of Accounting and Business Society QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik MANAJEMEN DEWANTARA Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Literatus Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Indonesian Economy and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Indonesian Journal of Islamic Economics and Finance Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis JER Society Jurnal Studi Perhotelan dan Pariwisata
Deske W. Mandagi
Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Airmadidi, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE IMPACT OF ENVIRONMENTAL PERFORMANCE AS REALIZATION OF ENVIRONMENTAL REGULATION ON FINANCIAL PERFORMANCE Prayanthi, Ika; Mandagi, Deske
The International Journal of Accounting and Business Society Vol 23, No 2 (2015): The International Journal of Accounting and Business Society
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to assert the impact of environmental performance as realization of environtmental regulation on financial performance for the span of one to three years (2010-2013) after the publication of environmental performance ratings. Environmental performance was measured by the ratings given by PROPER program, and financial performance was measured based on ROA and ROE. This study also examined if there is significant difference on financial performance among the group of companies on each rating. The research finding shows that there was no significant impact of environmental performance on financial performance on the first year announcement of the financial ratings, however there was a significant impact on the second and third year. Different tests using ONE WAY ANOVA indicated that there was significant difference on financial performance of companies in different rating, in each year. The result suggested that companies with green rating had the highest financial performance followed by gold rating.Keywords: environmental performance, return on asset, return on equity.
Persepsi, Sikap dan Dukungan terhadap Pengembangan Pariwisata Shapely Ambalao; Deske W. Mandagi; Benny
LITERATUS Vol 4 No 2 (2022): Jurnal Ilmiah Internasional Sosial dan Budaya
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/lit.v4i2.974

Abstract

Peningkatan pariwisata di Indonesia mengalami peningkatan yang signifikan. Di Minahasa Utara ada destinasi super prioritas yang dikenal dengan nama Likupang. Ada tiga tempat Marinsow, Pulisan, dan Kinunang yang menjadi fokus pengembangan pariwisata di Likupang. Tujuan dari penelitian ini adalah untuk mengkaji tingkat manfaat yang dirasakan warga, biaya yang dirasakan, sikap, dan dukungan terhadap pengembangan pariwisata di Likupang. Melalui survei kuantitatif yang melibatkan 304 sampel, penelitian ini menganalisis statistik SPSS. Hasil ini menunjukkan bahwa tingkat manfaat yang dirasakan sangat tinggi (6.2). Selanjutnya, hasil untuk biaya yang dirasakan sebagai penghuni adalah tingkat sedang (3,8). Apalagi sikap warga sangat tinggi (6,8). Terakhir, dukungan warga terhadap pengembangan pariwisata sangat tinggi (6,9). Warga mendukung pengembangan pariwisata di daerahnya. Mereka merasa lebih diuntungkan dari pengembangan pariwisata. Jika mereka telah merasakan biayanya; mereka tetap mendukung pengembangan pariwisata.
DIMENSI BRAND GESTALT SEBAGAI PREDIKTOR KEPUASAN PELANGGAN DAN NIAT MEMBELI ULANG PELANGGAN UMKM James S. Toding; Deske W. Mandagi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.43578

Abstract

Konsep brand gestalt menandai paradigma brand holistik yang menjelaskan kesatuan elemen brand sebagai sebuah sumber kekuatan. Tetapi, sejauh ini, belum ada model teoritis yang menjelaskan hubungan antara brand gestalt, kepuasan pelanggan dan niat untuk membeli ulang. Penelitian ini berusaha memenuhi kesenjangan teori tersebut dengan menganalisa pengaruh brand gestalt terhadap kepuasan pelanggan dan niat untuk membeli ulang pada usaha mikro kecil dan menengah (UMKM). Lebih spesifik lagi, penelitian ini berusaha menjawab dua pertanyaan penting: (1) apakah tiga dimensi brand gestalt (story, sensescape dan servicescape) berpengaruh terhadap kepuasan pelanggan? (2) Apakah kepuasan pelanggan berpengaruh terhadap niat membeli ulang? Data kuantitatif dikumpulkan melalui survey terhadap 300 pelanggan UMKM di Manokwari, Papua Barat. Data kemudian dianalisa menggunakan Structual Equation Modeling (SEM) dengan bantuan program statistik SmartPLS. Hasil analisa data menunjukan bahwa ketiga dimensi brand gestalt (story, sensescape dan servicescape) memiliki pengaruh positif terhadap kepuasan pelanggan. Pengaruh signifikan dan positif juga terdeteksi pada hubungan antara kepuasan pelanggan dan niat untuk membeli ulang. Hasil penelitian ini bermanfaat terhadap praktisi UMKM sebagai acuan dalam menerapkan strategi brand yang tepat untuk meningkatkan kepuasan pelanggan dan niat untuk membeli ulang
INTEGRATING LOCAL RESIDENT’S PERCEPTION, ATTITUDE, AND SUPPORT OF TOURISM DEVELOPMENT: THE CASE OF SUPER-PRIORITY DESTINATION LIKUPANG Shapely Ambalao; Deske W Mandagi; Benny Lule
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 3 (2022): JMBI UNSRAT Volume 9 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i3.43978

Abstract

Abstract.    Tourism has an impact on the growth of a country. Indonesia has five super priority destination and Likupang is the one of super priority destination of tourism located in North Minahasa. The purpose of this study is to see the relationship between local residents’ perception, attitude and support toward tourism development in Likupang. Through a quantitative survey involving 304 sample, the present study analyzes the relationship among variables using structural equation modelling (SEM) by the help of SmartPLS statistical software. The result of this study found that the local residents perceived benefits and perceived cost positively and significantly effect their attitude toward tourism development. Also, the local residents perceived benefits positively effect their support for tourism development. In contrast, the local residents perceived cost negatively effect their support for tourism development. However, these effects of perceived benefits and costs on support for tourism development turned out to be not significant. Furthermore, the local residents’ attitude toward tourism development has a positive and significant effect on their support toward tourism development. Additionally, the local residents attitude fully mediates the perceived benefit variable and support tourism development. Lastly, the local residents attitude fully mediates the perceived cost and support for tourism development.   Abstrak.  Pariwisata memiliki dampak terhadap pertumbuhan suatu negara. Indonesia memiliki lima destinasi super prioritas dan Likupang merupakan salah satu destinasi super prioritas pariwisata yang terletak di Minahasa Utara. Tujuan dari penelitian ini adalah untuk melihat hubungan antara persepsi, sikap dan dukungan warga setempat terhadap pengembangan pariwisata di Likupang. Melalui survei kuantitatif yang melibatkan 304 sampel, penelitian ini menganalisis hubungan antar variabel menggunakan model persamaan struktural (SEM) dengan bantuan perangkat lunak statistik SmartPLS. Hasil penelitian ini menemukan bahwa persepsi manfaat dan biaya yang dirasakan penduduk lokal berpengaruh positif dan signifikan terhadap sikap mereka terhadap pengembangan pariwisata. Selain itu, manfaat yang dirasakan penduduk setempat berdampak positif terhadap dukungan mereka terhadap pengembangan pariwisata. Sebaliknya, penduduk setempat menganggap biaya berdampak negatif terhadap dukungan mereka terhadap pengembangan pariwisata. Namun, efek dari manfaat yang dirasakan dan biaya dukungan untuk pengembangan pariwisata ini ternyata tidak signifikan. Selanjutnya, sikap penduduk lokal terhadap pengembangan pariwisata berpengaruh positif dan signifikan terhadap dukungan mereka terhadap pengembangan pariwisata. Selain itu, sikap warga setempat sepenuhnya memediasi variabel manfaat yang dirasakan dan mendukung pengembangan pariwisata. Terakhir, sikap penduduk setempat sepenuhnya memediasi biaya yang dirasakan dan dukungan untuk pengembangan pariwisata.
Influence of Brand Image on Customer Attitude, Intention to Purchase and Satisfaction: the Case of Start-Up Brand Pomie Bakery David G. Abin; Deske W. Mandagi; Lefrand. S Pasuhuk
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.960

Abstract

The purpose of this study is to analyze the influences of brand image on customer attitude, intention to purchase, and customer satisfaction in the context of start-up businesses, in which its research information could be a helping hand, especially for a start-up business. In particular, this research attempts to answer three main research questions. First, does the brand image affects the customer attitude? Second, does the brand image affect the intention to purchase? Third and last, does the brand image affect customer satisfaction? To answer these questions, a survey was conducted on 234 Pomie Bakery customers through questionnaires adopted from previous studies. The data has been analyzed using Structural Equation Modeling (SEM) using the SmartPLS software. The data analysis has proven that other than the variable of brand image’s influence on purchase intention, each correlation between other variables is significant. The result of this research is generally useful for start-up businesses as a reference in implementing brand strategies. By paying attention to the brand image, start-up businesses will benefit from consumer behavior in terms of customer attitude, intention to purchase, and customer satisfaction.
Determinan Efektivitas Social Media Marketing Pada Insitusi Pemerintah Daerah Vinlyvia G. R. Wulus; Deske W. Mandagi; Benny Lule; Shapely S. Ambalao
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2967

Abstract

Abstrak Pemerintah sebagai pemberi informasi kepada masyarakat berupaya menyesuaikan dengan perkembangan teknologi dengan melakukan transformasi pelayanan lewat pemanfaatan media sosial sebagai sarana penyampaian informasi publik. Penggunaan social media marketing (SMM) dalam kegiatan pemerintahan merupakan implementasi E-Government sebagai bentuk inovasi dalam publikasi dan sosialisasi program dan kegiatan kepada masyarakat. Penelitian ini berusaha menganalisis faktor-faktor yang mempengaruhi efektifitas SMM dalam publikasi dan sosialisasi program dan kegiatan Pemerintah Kabupaten Minahasa. Lebih spesifik lagi, apakah dimensi-dimensi SMM (entertainmen, interaction, trendiness, customization, word of mouth) berpengaruh terhadap efektifitas social media marketing dalam publikasi dan sosialisasi program dan kegiatan Pemerintah Kabupaten Minahasa. Data kuantitatif dikumpulkan melalui survey terhadap 206 masyarakat Kabupaten Minahasa maupun luar Kabupaten Minahasa. Data kemudian dianalisa menggunakan Structual Equation Modeling (SEM) dengan bantuan program statistik SmartPLS. Hasil analisa data menunjukan bahwa kelima dimensi SMM (entertainmen, interaction, trendiness, customization, word of mouth) berpengaruh signifikan dan positif terhadap efektifitas social media marketing dalam publikasi dan sosialisasi program dan kegiatan Pemerintah Kabupaten Minahasa. Hasil penelitian ini bermanfaat bagi Pemerintah Kabupaten Minahasa sebagai bahan evaluasi dan pertimbangan dalam pengambilan keputusan untuk perencanaan pembangunan daerah kedepan. Kata kunci—Social Media Marketing, Institusi Pemerintah, E-Government
Branding Institusi Pendidikan Melalui Media Sosial Instagram Cry Cinta Putri Anjel; Betris Lovely Lengkong; Deske W. Mandagi; Sandra J.R. Kainde
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2893

Abstract

Globalisasi dan digitalisasi telah mendorong institusi pendidikan untuk lebih inovatif dalam menggunakan media sosial untuk pemasaran. Namun, model teoritis yang menjelaskan efektivitas social media marketing (SMM) khususnya Instagram di lembaga pendidikan masih sedikit. Studi ini mencoba untuk mengisi kesenjangan teoritis dengan berfokus pada 4 variabel: SMM, kesadaran merek, citra merek dan sikap merek. Data kuantitatif dikumpulkan melalui survei terhadap 149 responden yang merupakan Gen Z dengan rentang usia 15-25 tahun. Data kemudian dianalisis menggunakan Structual Equation Modeling (SEM) dengan bantuan program SmartPLS Statistics. Hasil analisis data mengungkapkan tiga temuan penting. Pertama, SMM berpengaruh signifikan dan positif terhadap sikap merek, kesdaran merek dan citra merek. Kedua, citra merek memiliki pengaruh signifikan dan positif terhadap sikap merek. Ketiga, kesadaran merek berpengaruh signifikan terhadap citra merek. Hasil ini memberikan informasi berharga bagi pengelola lembaga pendidikan dalam memanfaatkan media sosial sebagai alat untuk membangun brand institusi yang kuat.
THE ROLE OF SOCIAL MEDIA MARKETING IN LOCAL GOVERNMENT INSTITUTION TO ENHANCE PUBLIC ATITUDE AND SATISFACTION Miykel S. Poluan; Lefrand. S Pasuhuk; Deske W. Mandagi
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social media marketing (SMM) is one of the fast-growing tools utilized by the government to disseminate information and communicate with the public in carrying out its function as a public service. Management of SMM in government institutions requires an organizational culture accompanied by support from all levels of government officials to share information with the public, encourage transparency, be open to improvement and increase collaboration with the public. This study aims to determine public perception of the influence and effectiveness of SMM as a communication tool in the context of South Minahasa Regency Government institutions. Descriptive quantitative research was designed to achieve this research objective and answer research questions. A quantitative survey utilizing the purposive sampling technique was conducted on 100 respondents who met the following criteria: (1) residents of the South Minahasa Regency (2) Actively use social media and have visited the official social media pages of the South Minahasa Regency Government (3) Willing to participate without reward. The structural equation modeling (SEM) was then performed utilizing SmartPLS statistical software. The result uncovers three important findings: 1) SMM has a significant and positive influence on the public’s attitudes 2) SMM has a significant and positive influence on public satisfaction; 3) Public attitude has a significant and positive influence on their satisfaction on governments’ institution.
The Role of Social Media in Employee Recruitment: a Systematic Literature Review Maria Christy Wowor; Deske W. Mandagi; Benny Lule; Shapely S. Ambalao
Jurnal Multidisiplin Madani Vol. 2 No. 12 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i12.1957

Abstract

The objective of this research is to explore the role of social media on employee recruitment. As technology continues to grow, human activities cannot be separated from the use and benefits of technology. Technology also helps companies run their business more efficiently. Social media also plays a crucial role in the recruitment process to find potential candidates. This systematic review paper is written based on the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis) method. The findings show that social media can be used as an effective platform for a faster and more flexible recruitment process. Social media recruitment can also provide advantages for both in terms of cost and time. Furthermore, social media can be a tool for employers to obtain information about candidates' backgrounds
Pemasaran Sosial Media Dan Gestalt Merek Pada Perusahaan Indoor Theme Park Agung S. A. Siddik; Deske W. Mandagi; Abraham L.P. Lelengboto
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.3203

Abstract

Abstrak Meskipun penelitian tentang media sosial dalam pemasaran dan branding semakin meningkat, hubungan antara media sosial dan brand gestalt masih dalam tahap yang membutuhkan eksplorasi lebih lanjut. Penelitian ini bertujuan untuk menganalisa pengaruh pemasaran media sosial (PMS) terhadap empat dimensi brand gestalt yaitu storyscape, sensescape, servicescape dan stakeholder pada perusahaan indoor theme park di Sulawesi Utara. Penelitian ini menggunakan desain deskriptif kuantitatif dimana data yang digunakan merupakan data primer yang dikumpulkan melalui survei terhadap 122 sample yang merupakan pengunjung indoor theme park Trans Studio Mini Kawanua. Analisa data dilakukan menggunakan Stuctural Equation Model (SEM) dengan bantuan program statistik SmartPLS. Hasil analisis menunjukan bahwa PMS memiliki pengaruh yang positif dan signifikan terhadap ke empat dimensi brand gestalt yaitu storyscape, sensescape, servicescape dan stakeholder. Hasil ini memberikan informasi yang bernilai kepada praktisi dan pemasar indoor theme park tentang peranan sosial media dalam membangun persepsi brand yang kuat dalam benak pelanggan. Kata kunci : Pemasaran media sosial, gestalt merek, indoor theme park Abstract Although research on social media in marketing and branding is increasing, research on the relationship between social media and brand gestalt is still in its infancy and requires further exploration. This study aims to analyze the effect of social media marketing (SMM) on the four dimensions of brand gestalt: storyscape, sensescape, servicescape and stakeholders in the context of the indoor theme park company in North Sulawesi. This study uses a quantitative descriptive research design. The primary data was collected through a survey of 122 visitors to the indoor theme park Trans Studio Mini Kawanua. Data analysis was carried out using the Structural Equation Model (SEM) with the help of the SmartPLS statistical program. Based on data analysis, the results show that SMM has a positive and significant influence on brand gestalt's four dimensions: storyscape, sensescape, servicescape and stakeholder. These results provide valuable insights to indoor theme park marketers about the role of social media in building strong and holistic brand perceptions in the minds of customers. Keywords : Social media marketing, brand gestalt, indoor theme park
Co-Authors Abraham Lalengboto Agung S. A. Siddik Agung Sukma Adiguna Siddik Angela Marcella Wantah Anthony Stafford Pangemanan Benny Benny Lule Bervie Fransel Rondonuwu Betris Lovely Lengkong Budi Prasetiyo, Budi Carolin Marhareita Carolina Sumenda Carundeng, Stelly Stevanny Christian G. Siwy Cry Cinta Putri Anjel Danny Ivan Rantung Darvel Civlie Walone David A. Lumangkun David G. Abin Daysi Fikka Kelejan Derby C. Rampen Douglass Rasuh Elannemay Rondo Elvis Ronald Sumanti Evi C Waworuntu Fanny Soewignyo Geo Farly Kalesaran Gerungan, Citra Adriana Helena M. Pongoh Ika Prayanthi Inaray , Ayu Christa Pratiwi indrajit, Indrajit Itje Rosali Polii Iwan Waani Kila James S. Toding Jane Dungus Jeane Cicilia Syamsia Jentelino Silvester Langitan Jonathan, Steve Arthur Kainde, Llly Linne Kainde, Sandra J. R. Kojongian, Jovelia Krisnadi Geovani Sengkandai Langelo, Charolyn G. E. Langitan, Jentelino Silvester Lauren J. Lintang Lefrand S. Pasuhuk Lefrand S. Pasuhuk Lelasari Sijabat Leonard Stiefen Mumek Lilly Linne A. Kainde Lovely, Lengkong Beatrix Manggopa, Stefani Maria Christy Wowor Melinda Mokalu Miykel S. Poluan Nadia C. G. Tumober Nikolas Fajar Wuryaningrat Nomleni, Biliam Abiyut Noufer A. Tumbelaka Ole, Hizkia C. Paat, Silvia Friska Pangemanan, Anthony S Patricia Gabriela Rawung Petir, Abraham Leslie Pongoh, Helena M. Queenditya, Sewow Cleopatra Raintung, Rahel Debora Rantung, Nancy Margaretha Rantung, Priccilya Lidya Regina Rantung, Rinny Cherryl Rayo, Edwina Fabiola Rayo, Natashia Merrylien Reimond Kowaas Reimond Kowaas Rondo, Elannemay Ronny H Walean Ronny H. Walean Ronny H. Walean Ronny H. Walean Sakka, Eirene W. M. Sandra J.R. Kainde Shapely Ambalao Siddik, Agung Sukma Adiguna Stefani Manggopa Sumenda, Carolina Supatman, Ernando R. Tendean, Gwyneth Theresia C. Lebo Toetik Wulyatiningsih Tonny Irianto Soewignyo Tumbelaka, Steven Set Xaverius Tumober, Nadia C. G. Vinlyvia G. R. Wulus Vinlyvia Gloria Ribka Wulus Walean, Ronny H. Walean, Ronny Hansye Walewangko, Jessica Agnes Wantah, Angela Marcella Warouw, Yisreel Veronica Waworuntu, Evi C Weku, Jupiter Wulur, Lies Yunita Peggy Tappy Zevania E. V Gessal