International Journal of Economics Studies
Vol. 2 No. 1 (2025): International Journal of Economics Studies

The Influence of Service Quality on Repurchase Intention with Customer Satisfaction as a Mediating Variable. Study on Traveloka

Munawwarah, Lulu Al (Unknown)
Permadi, Lalu Adi (Unknown)



Article Info

Publish Date
21 Nov 2024

Abstract

This study aims to examine the effect of service quality on repurchase intention with customer satisfaction as a mediating variable in the study on Traveloka. The criteria for being used as a sample in this study are people domiciled in NTB who have made online purchases on Traveloka with at least one transaction. Through a quantitative approach, this study will collect data using an online questionnaire to 100 respondents with a sample collection technique in the form of simple random sampling. This study uses the Structural Equation Modeling-Partial Least Square (SEM-PLS) data analysis method with the help of Smart-PLS software version 4.0. The results of the study indicate that Service Quality does not have a significant effect on Repurchase Intention, but on Consumer Satisfaction it has a significant effect. Customer Satisfaction has a significant effect on Repurchase Intention, and Customer Satisfaction can mediate Service Quality on Repurchase Intention.

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Journal Info

Abbrev

ijes

Publisher

Subject

Economics, Econometrics & Finance

Description

International Journal of Economics Studies is intended to be the journal for publishing articles reporting the results of economic research. International Journal of Economics Studies invites manuscripts on various topics to include, including but not limited to functional areas of Entrepreneurship, ...