Journal of Economic Education and Entrepreneurship Studies
Vol. 5 No. 3 (2024): VOL. 5, NO. 3 (2024): JE3S, SEPTEMBER 2024

Business Development Strategies for Stalls and Economic Impact Through Menu Innovation and Digital Promotion

Arief Rahman (Unknown)
Reni (Unknown)
Elmi Nurvianti (Unknown)
Neni Nuraini (Unknown)



Article Info

Publish Date
30 Sep 2024

Abstract

Conditions that can be controlled by Warung Zipau based on internal strategies by referring to the IFAS (Internal Factor Analysis Summary) table obtained a value of (3.31), this shows that the strength score is greater than the weakness score. Meanwhile, the external strategy in the EFAS (External Factor Analysis Summary) table obtained a value of (3.31), this shows that the opportunity value score is more than the threat value score. Reviewing the calculation results in the IFAS and EFAS tables shows that the results of the SO strategy are in quadrant I, where this position supports an aggressive strategy, meaning that this position is a very profitable situation because Warung Zipau has quite strong strength. Achieve business goals, the zipau stall business must develop strategies in the future by implementing a Growth Oriented Strategy, namely by expanding, developing varied menu choices and developing promotions using social media because the opportunities in this media are very large. wide open and reaches many groups.

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Journal Info

Abbrev

JE3S

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Economic Education and Entrepreneurship Studies is a scientific publication that publishes scientific articles of research, study and development in the field of economic education and entrepreneurship education. This scientific journal contains research articles related to the study of ...