Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Economic Education and Entrepreneurship Studies
Neni Nuraini
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Business Development Strategies for Stalls and Economic Impact Through Menu Innovation and Digital Promotion Arief Rahman; Reni; Elmi Nurvianti; Neni Nuraini
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 3 (2024): VOL. 5, NO. 3 (2024): JE3S, SEPTEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i3.4249

Abstract

Conditions that can be controlled by Warung Zipau based on internal strategies by referring to the IFAS (Internal Factor Analysis Summary) table obtained a value of (3.31), this shows that the strength score is greater than the weakness score. Meanwhile, the external strategy in the EFAS (External Factor Analysis Summary) table obtained a value of (3.31), this shows that the opportunity value score is more than the threat value score. Reviewing the calculation results in the IFAS and EFAS tables shows that the results of the SO strategy are in quadrant I, where this position supports an aggressive strategy, meaning that this position is a very profitable situation because Warung Zipau has quite strong strength. Achieve business goals, the zipau stall business must develop strategies in the future by implementing a Growth Oriented Strategy, namely by expanding, developing varied menu choices and developing promotions using social media because the opportunities in this media are very large. wide open and reaches many groups.
Co-Authors Arief Rahman Elmi Nurvianti Reni