Jurnal Ekonomi, Bisnis dan Manajemen
Vol 4, No 1 (2023): Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen

PENGGUNAAN LAYANAN JASA TRANSFER MELALUI MUAMALAT DIN (DIGITAL ISLAMIC NETWORK) DALAM MENINGKATKAN LOYALITAS NASABAH

Sudianto Sudianto (IDIA Prenduan, Sumenep, Jawa Timur Indonesia)
Linda Linda (Institut Dirosat Islamiyah Al-Amien Prenduan Sumenep)



Article Info

Publish Date
01 Jul 2023

Abstract

Transfers at Muamalat Bank can be done without going to the bank directly, namely making transfers via Muamalat DIN. Muamalat DIN is a mobile banking application by Bank Muamalat which can be accessed by its customers. At Muamalat DIN there is a transfer service which allows users to make transfers via Muamalat DIN. The aim of this research is to determine the use of transfer services via Muamalat DIN (Digital Islamic Network) in increasing customer loyalty at Bank Muamalat KCP Sumenep. To find out customer problems using transfer services via Muamalat DIN (Digital Islamic Network) at Bank Muamalat KCP Sumenep. To find out more about the use of transfer services through Muamalat DIN in increasing customer loyalty, researchers used a qualitative field research approach. The methods used are interviews, observation, documentation. The results of this research show that using transfer services via Muamalat DIN can increase customer loyalty because customers do not need to come to the bank to make a transfer, just use the Muamalat DIN application. The obstacles faced by customers using transfer services via Muamalat DIN are that some customers experience network problems, system repairs at the bank and human error or customer errors in making transfers and blocking of the Muamalat DIN application due to errors in entering the TIN code.

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Journal Info

Abbrev

masyrif

Publisher

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen is a peer reviewed open access journal published since June 2020 by the Faculty of Economics and Islamic Business, University Al-Amien Prenduan. As an open access journal, this journal provides immediate open access to its content on the principle ...