International Journal of Kita Kreatif
Vol 1, No 3 (2024): International Journals Kita Kreatif Vol.1 No. 3 Agustus 2024

THE EFFECT OF PRODUCT QUALITY, LIFESTYLE, ISLAMIC BRANDING, AND ISLAMIC ADVERTISING ETHICS ON THE PURCHASE DESICION FOR BUTTONSCARVES

Zulkhaira, Salwa (Unknown)
Sitepu, Novi Indriyani (Unknown)

Article Info

Publish Date
28 Aug 2024

Abstract

This study aims to examine how product quality, lifestyle, Islamic branding, and Islamic advertising ethics impact the purchase decisionofButtonscarvesproducts in Banda Aceh City. It adopts a quantitative approach, gathering primary data through questionnaires distributed to 165 respondents. Respondents were selected using purposive sampling with the Hair method. Data were analyzed using multiple linearregression. The findings indicate that individually, product quality, lifestyle, Islamic branding, and Islamic advertising ethics positively and significantlyinfluence the purchase decisionforButtonscarvesproducts. Simultaneously, these variables collectively demonstrate a positive and significant impact onpurchasedecisionforButtonscarvesproducts.

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Journal Info
International Journal of Kita Kreatif
Website

Abbrev

JPSHK

Publisher

Universitas Syiah Kuala

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Kita Kreatif is a scientific publication that contains articles from research in social sciences, humanities, economics, and other scientific disciplines (interdisciplinary). International Journal of Kita Kreatif publishes research articles that use various approaches, ...