<![CDATA[This study aims to provide new insights and ideas in developing unique marketing strategies and creativity in marketing because with uniqueness and creativity, the brand performance of a product is maintained and developed for products or services. Basically, every company has a marketing strategy that can help the company achieve its goals and desired results. Marketing strategy is a series of actions aimed at achieving goals and with an innovative and creative mindset to respond to developments that occur within the company and outside the company. A marketing strategy that can support product marketing to build customer loyalty is to use a marketing strategy that includes products, prices, promotions, people, processes and locations]]>
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