<![CDATA[The advancement of digital technology has transformed how educational institutions promote their services and build their institutional image. Islamic educational institutions—such as *madrasas*, *pesantrens* (Islamic boarding schools), and integrated Islamic schools—face the challenge of enhancing their competitiveness amidst a growing number of educational institutions and shifting societal behaviors driven by digitalization. This study aims to analyze effective digital marketing strategies for strengthening the branding of Islamic educational institutions. A qualitative research approach was employed, utilizing a case study design focused on several Islamic educational institutions that actively utilize digital media. Data collection involved observation, in-depth interviews, and an analysis of the institutions' social media content. The findings indicate that the use of social media, institutional websites, educational content grounded in Islamic values, and digital audience engagement strategies contribute significantly to bolstering the image and reputation of Islamic educational institutions. The study offers recommendations for digital marketing strategies that these institutions can implement to enhance their visibility, public trust, and appeal to prospective students.]]>
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