<![CDATA[The seven elements in the McKinsey 7S Model are interrelated and impact each other, so changes to one element can affect the other elements. By analyzing and understanding the interactions between these seven elements, MSME managers can identify areas where changes or adjustments are needed to achieve their strategic goals. This research approach applies a qualitative descriptive method, focusing on the "Radzaa Handicraft" delivery MSMEs in Kediri. The research results show that the McKinsey 7S Model is relevant and useful for MSMEs, including formulating HR resilience strategies for MSMEs as follows: developing employee skills, work flexibility, open communication, effective change management, building super teams, appreciation as recognition, and risk management, MSMEs can strengthen the resilience and adaptability of their human resources. In this way, MSMEs can be better prepared to face challenges, take advantage of opportunities, and achieve success in a competitive and changing industry.]]>
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