Taqaddum : Community Service Journal
Vol 1, No 2 (2023): Taqaddum: Community Service Journal

Implementation of Customer Satisfaction Levels Towards Employee Services at Alkahfi Optikal Store

Maidalena, Maidalena (Universitas Islam Negeri Sumatera Utara)
Nurhasanah, Alfa (Universitas Islam Negeri Sumatera Utara)
Rahmah, Mutiara (Universitas Islam Negeri Sumatera Utara)



Article Info

Publish Date
20 Dec 2023

Abstract

This study explores the application of customer satisfaction level related to employee service at Alkahfi Optikal Store through literature review method. In today’s competitive business environment, achieving high customer satisfaction is crucial to maintain customer loyalty and improve business performance. This study uses situational approach and focus group discussion as part of community service program to assess how employee performance affects customer satisfaction at Alkahfi Optikal Store. This study uses focus group discussion to gather insights from various stakeholders and analyze employee performance and customer feedback. Data collected through these discussions provide comprehensive understanding of the current state of employee service and its impact on customer satisfaction. Findings show that 48% of customers are satisfied with employee service at Alkahfi Optikal Store, while 5% expressed dissatisfaction due to communication misunderstanding. This shows that most customers rate service quality positively but highlight areas for improvement. This study emphasizes the important role of employee motivation in improving service quality and customer satisfaction. Motivated employees are more likely to provide exceptional service, which in turn increases customer satisfaction and loyalty.

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Journal Info

Abbrev

taqaddum

Publisher

Subject

Religion Humanities Economics, Econometrics & Finance Other

Description

TAQADDUM: Community Service Journal, a journal is a double-blind peer-reviewed journal that emphasizes the output of community service activities on Islamic economic theories, Islamic business theories, Management theories, and their practices in the Islamic world that are developing in attendance ...