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Building Hj. Anif. Department of Management. Faculty of Islamic Economics and Business, Universitas Islam Negeri Sumatera Utara, Indonesia, Jl. IAIN No. 1, Gaharu, East Medan District, Medan City, North Sumatra, Indonesia, Postal Code 20235.
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Taqaddum : Community Service Journal
Published by Universitas Islam Negeri Sumatera Utara
ISSN : -     EISSN : 30642434     DOI : -
Core Subject : Religion, Economy, Humanities, Education,
Religion Humanities Economics, Econometrics & Finance Other
TAQADDUM: Community Service Journal, a journal is a double-blind peer-reviewed journal that emphasizes the output of community service activities on Islamic economic theories, Islamic business theories, Management theories, and their practices in the Islamic world that are developing in attendance through the publication of articles are particularly welcome.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 21 Documents
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Training to Utilize Social Media to Increase Awareness and Influence Purchasing Decisions Lubis, Fauzi Arif; Azara, Pira; Fatin, Diyanah
Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Social media has become an integral part of daily life and plays a crucial role in consumer purchasing decisions. This article examines the optimization of purchasing decisions for SOMETHINC products among the community in Medan through the utilization of social media. The methods used in this service include Deep Interviews, Training, Focus Group Discussions (FGD), and Collaboration. Deep Interviews are conducted to explore consumer perspectives on social media strategies and their impact on purchasing decisions. Training is provided to the SOMETHINC marketing team to enhance interaction with consumers. FGDs gather feedback from consumers and the marketing team regarding consumer needs and preferences. Collaboration with influencers aims to expand promotional reach and increase consumer engagement. The results of the service show that although SOMETHINC has been effective in leveraging social media, there are opportunities to improve engagement with consumers. Training and the implementation of new, more personal and interactive strategies have successfully increased consumer loyalty and the impact of social media on purchasing decisions. FGDs and collaboration with influencers have contributed to refining promotional strategies and expanding market reach. Therefore, the company needs to develop relevant content, actively interact with consumers, and leverage influencers to enhance awareness and the influence of social media on purchasing decisions.
Optimizing Taste Perception to Increase Purchasing Decisions at “Warung Nenek” Rahma, Tri Inda Fadhila; Dharma, Budi; Pane, Nurdyanti Choirunnisa; Herlin, Annisa Rahmah
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

The rapid growth of the culinary sector has created a highly competitive environment, compelling businesses to innovate and implement strategies to attract and retain customers. This study focuses on Rumah Makan Nenek, a popular dining spot near the State Islamic University of North Sumatra, known for its distinctive flavors and affordable prices. Despite its appeal, the restaurant faces challenges from an increasing number of dining options around the campus. Taste perception, a crucial factor in consumer purchasing decisions, plays a significant role in customer satisfaction and loyalty. This research employed Deep Interviews to gather detailed consumer feedback on taste perceptions and used Education and Training methods to enhance flavor quality and restaurant management. Additionally, Collaboration methods were applied to boost the restaurant's visibility. The findings reveal that a thorough understanding of taste perception is essential for maintaining high customer satisfaction and optimizing sales. Strategies recommended include focusing on ingredient quality, innovating recipes, conducting regular staff training, and utilizing social media for marketing. Ensuring a positive overall dining experience, including friendly service and a comfortable atmosphere, is vital for building customer loyalty and attracting new patrons. The study highlights the importance of integrating taste with other factors such as service quality and ambiance to sustain and grow in a competitive market.
Strategies to Improve Understanding of the Impact of Promotions and Discounts on Purchase Decisions Nurlaila, Nurlaila; Ramadhan, Naufal; Simanjuntak, Nicholas Faisal
Taqaddum: Community Service Journal Vol 1, No 2 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

This study trained the sample about the impact of promotions and discounts on consumer purchasing decisions via ShopeeFood, specifically among students in Medan. The research employs Deep Interview, Training, and Participatory methods to gather insights. In-depth interviews reveal consumer perceptions regarding how ShopeePay’s promotions and discounts influence their purchasing choices. Training sessions aimed to educate users on the effective use of ShopeePay and to enhance their awareness of security measures, while participatory methods involved practical usage of ShopeePay in ShopeeFood transactions. Results from a 15-day community service initiative with 150 consumers indicate that a significant number of users experience issues such as slow transaction processing, lack of awareness about promotions, and technical errors. Additionally, some users were unfamiliar with proper ShopeePay usage. Training effectively improved user knowledge, loyalty, and awareness of promotions, leading to more practical and satisfying transactions. The analysis demonstrates that discounts have a substantial impact on purchasing decisions, with a high coefficient value indicating that price reductions are directly proportional to increased purchase likelihood. Although promotions also play a role in attracting consumer attention, discounts are more influential due to their immediate and understandable financial benefits, ease of price comparison, and direct impact on consumer decisions.
Training on the Use of Management Information Systems for Improving the Quality of Service Document Tarigan, Azhari Akmal; Syafira, Dinda; Padillah, Fahmil
Taqaddum: Community Service Journal Vol 1, No 2 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

The essence of government in an area is to provide assistance to the surrounding environment, basically public authority is "local regional assistance" the public authority has not been made for itself other than serving the surrounding environment. Due to advances in technology, information and correspondence, ideal opportunities in the creation of population records, the use of expert services in handling population reports, the high need for population records has become the cause of assessment problems. Therefore, the reason for conducting this study is to know and describe the development of the data collection framework for the aid implementers and the nature of the administration of population reports at the Medan City Population and Civil Registration Office, to find out the procedures carried out to achieve these goals. make it easier for the public in general to make population information. Therefore, specialists The essence of this logical work is to make use of an emotional procedure that uses the peculiarities that occur in the climate and the reality that arises by collecting data about an object of investigation. The results and discussion of this study are the use of document preparation services at the Medan City Population and Civil Registration Office. Executives' data is essential to ensure the perfection and timeliness spent in making population documents. Precise and complete data: The information expected to prepare the report should be collected carefully and clearly. By carrying out good data management, registration administration services at the Medan City Population and Civil Registration Office can run more productively and smoothly, so that it can provide better assistance to the local area.
Training to Utilize Word of Mouth and Brand Image to Enhance Purchasing Decisions Harahap, Isnaini; Novaliani Agustin, Dwi; Maisya Chairunysa, Fadia
Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Beauty products play a significant role in the lives of consumers, particularly for Generation Z, and have become a primary need in Indonesia, especially among women. The rapid growth of the beauty industry in Indonesia, coupled with increasing exports in the cosmetic market, underscores its importance. Effective marketing strategies, particularly word of mouth (WOM) and brand image, are crucial in influencing consumer attitudes and purchase decisions. This community service project utilized Focus Group Discussions (FGD) and collaboration methods to evaluate Somethinc’s marketing strategies. Results from the FGDs and subsequent training indicated that Somethinc had not fully implemented effective marketing strategies, leading to limited brand recognition. The project highlighted that effective marketing strategies could expand market reach, build consumer loyalty, and support sustainable growth. Maintaining a strong and consistent brand image is essential for creating long-term consumer relationships and competing effectively in the digital age. Somethinc’s use of social media platforms and engaging content, alongside loyalty programs and consistent branding, proved effective in retaining customers and enhancing brand awareness. This community service underscores the importance of understanding and applying effective marketing strategies to strengthen brand image and consumer loyalty in a competitive market.
Strategy to Increase Interest in Buying “Pisang Pasir” Ramadhani, Sri; Lestari, Annio Indah; Faiz, Muhammad; Saragih, M. Darul Aswad
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

The use of the internet has become an important necessity, especially for Millennials and Generation Z, which plays a major role in the exchange of data and information, including in marketing. This service focuses on utilizing social media as an effective marketing tool in increasing consumer buying interest in Pisang Pasir products. Using Focus Group Discussion and training methods, in-depth interviews were conducted with social media users and business people to evaluate the impact of social media marketing on purchase intention. Results show that effective marketing strategies on social media, such as engaging content and direct interaction, can increase consumer buying interest and trust in the product. These improvements contribute to increased sales and customer loyalty. In addition, product quality remains a key factor in maintaining consumer trust. In conclusion, building consumer trust through credible marketing strategies on social media is an important factor in increasing purchase decisions, which ultimately supports sustainable sales growth and long-term success in an increasingly competitive market.
Analysis Of Interest In Implementing Halal Certification Among MSMEs In Medan City Hayati, Fitri; Armaya, Adelia Ayu; Nurul Zulia Lubis, Putri
Taqaddum: Community Service Journal Vol 1, No 2 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

To support the progress of their business, MSMEs must carry out halal certification, which is issued by the government. Halal certification also offers new opportunities for economic growth and development, especially in the halal food industry. The aim of this research is to provide broader knowledge to MSMEs who do not yet have halal certificates for food and beverage products, that halal certificates have a big influence on business progress because they create a sense of confidence in consumers towards halal drinks and food. The research method used is a quantitative method by asking questions in the form of a questionnaire generally using a Likert scale (Scale 1-5 (strongly disagree - strongly agree). The conclusion obtained from the research results is that it was found that there is still a lack of knowledge in MSMEs about halal certification However, these MSMEs have the desire to apply for halal certification.
The Influence of Human Resource Development on Employee Performance in the Assets and Investment Section of the Medan Mayor's Office Indah Lestari, Annio; Hasby, Muhammad; Darma Yuni, Ika
Taqaddum: Community Service Journal Vol 1, No 2 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

In the world of work, things can certainly be found that are contrary to the performance of workers towards their work. And there are still strange things found at work that do not support the values of work discipline. Human resources have a very vital role and need serious attention. Workers or employees as human resources are very important in improving the performance or progress of a company, this study was conducted with the aim of determining the extent to which human resource development influences employee performance in the Asset and Investment Section of the Medan Mayor's Office. The results of the study conducted in the asset and investment section of the Medan Mayor's Office using the interview method with office employees, resulted in researchers getting results. It turns out that by using all means and developing human resources in this office such as training, evaluation and improving performance, human resources in this office become better. Through an approach with training specifically designed to improve employee competence, it is hoped that the data obtained is data that is reliable and of high value. In addition, researchers also perfected it by looking for references from previous studies so that the contents of the results produced were even better.Keywords:Performance Analysis; HR Development
Training to Improve Customer Satisfaction by Developing Discount Pricing Marliyah, Marliyah; Alifatuzzahra, Nisa; Rahmah, Mutiara
Taqaddum: Community Service Journal Vol 1, No 1 (2023): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

In the business world, many companies offer similar goods or services, leading to intense competition. To stand out, companies must employ innovative strategies and effective promotions to attract customers. One common promotional strategy is offering discounts, which involves reducing the price of goods to make them more appealing to consumers. Discounts serve as a tool to increase consumer interest in purchasing a product within a specified time frame. Customer satisfaction, in this context, refers to the extent to which a customer's expectations and needs are met, particularly regarding the perceived value of the purchase. This study explores the effect of price cuts through discounts on customer satisfaction. The research was conducted using a situational approach, analyzing real-time customer responses and feedback during promotional periods in selected retail stores. Data was collected through direct observation and surveys, providing insights into consumer behavior and satisfaction levels related to discounted products.
Training on How to Optimize Product Quality to Increase Purchasing Decisions Nasution, Muhammad Syukri Albani; Maidalena, Maidalena; Alvin Adriansyah, Ahmad; Hapsah, Zahrani Fatni
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

This study aims to conduct training to improve product quality on consumer purchasing decisions for MR D.I.Y. products. The method used involved training with MR D.I.Y employee and the branch manager of MR D.I.Y. on Jalan Pancing. The results indicate that inadequate product quality negatively impacts consumer interest. Consumers tend to feel hesitant about products that do not meet their expectations, which affects brand loyalty. Therefore, it is crucial for MR D.I.Y. to enhance quality control standards and ensure that every product sold undergoes a stringent verification process. By focusing on improving product quality, MR D.I.Y. can strengthen its market position and build positive long-term relationships with its consumers. This research provides practical implications for management to pay more attention to product quality in their marketing strategies.

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