Utilizing Local Cocoa as Ready to Drink Beverage with Various Flavors and Supporting Cocoa Farmers Empowerment in Samarinda

Andi Rachmat Aidil Alfadlan (Universitas Muhammadiyah Kalimantan Timur Samarinda)
Vera Anita (Universitas Muhammadiyah Kalimantan Timur Samarinda)
Marsha Anindita (Universitas Muhammadiyah Kalimantan Timur Samarinda)

Journal of Ekonomics, Finance, and Management Studies
Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Cokelat Harapan was established as a solution to increase cocoa consumption and empower cocoa farmers in Indonesia, particularly in Samarinda and Blitar. The enterprise focuses on developing ready-to-drink chocolate beverages in various flavors, utilizing local cocoa to support the local economy. Through collaborations with farmers and chocolate production companies, Cokelat Harapan aims to become a chocolate retail company with a focus on research and development. Its primary mission is to empower cocoa farmers by providing them with a share of the profit not only from cocoa purchases but also from the utilization of cocoa sold back to the market.