Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Vol. 15 No. 1 (2021): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)

Vertical Communication on Achievement Motivation and Skills: A Study of Employee's Perspective from A Multi-Level Marketing Company in Bandung, Indonesia

R. Rahadian Arby (Sekolah Tinggi Ilmu Ekonomi Pasundan)



Article Info

Publish Date
15 Apr 2021

Abstract

This study explores the communication aspect further, namely vertical communication related to achievement motivation and skills of employees who work in multi-level marketing companies. The researcher used the SEM PLS analysis technique to determine the effect of vertical communication on achievement motivation and its implications for improving employee skills. The research data use employees who work in multi-level marketing companies in the city of Bandung as many as 53 employees. The study results indicate that there is a significant effect of vertical communication on achievement motivation and has implications for increasing employee skills by 0.177 and 0.610. Furthermore, the study results indicate that more effective vertical communication can increase employee achievement motivation, which can improve employee skills in completing the tasks and responsibilities that the company has given.

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Journal Info

Abbrev

jebe

Publisher

Subject

Economics, Econometrics & Finance

Description

The focus areas of the journal include, but are not limited to: Economic theories and models: The journal welcomes articles that explore and analyze economic theories, models, and frameworks to understand the behavior of markets, industries, and economies. Management practices and strategies: ...