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INDONESIA
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Published by Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
ISSN : 24430633     EISSN : 24432121     DOI : https://doi.org/10.55208/jebe
Core Subject : Economy,
Economics, Econometrics & Finance
The focus areas of the journal include, but are not limited to: Economic theories and models: The journal welcomes articles that explore and analyze economic theories, models, and frameworks to understand the behavior of markets, industries, and economies. Management practices and strategies: Articles that examine management practices, strategies, and innovations in various organizational contexts are encouraged. This includes topics such as leadership, organizational behavior, human resource management, and strategic management. Entrepreneurship and innovation: The journal seeks articles that shed light on entrepreneurial activities, innovation processes, and the role of entrepreneurs in driving economic growth and development. This includes studies on entrepreneurship education, entrepreneurial mindset, and entrepreneurial ecosystems. Economic development and policy: Articles focusing on economic development, policy analysis, and the impact of economic policies on different sectors of society are of interest. This includes studies on sustainable development, regional economics, and public policy. Global and regional economies: The journal encourages research on the dynamics of global and regional economies, including international trade, globalization, economic integration, and the effects of economic shocks and crises. Social and environmental aspects: Articles addressing the social and environmental dimensions of economic activities, such as corporate social responsibility, sustainable business practices, and the impact of economic activities on society and the environment, are welcomed.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 182 Documents
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The Mediating Role of Positive Emotion: The Influence of Visual Merchandising and Store Atmosphere on Impulse Buying: Study on KKV Store Consumers in Malang Atiyystul Karimah; Yayuk Sri Rahayu
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/9j9zzs98

Abstract

This study examines and evaluates the effects of Visual Merchandising and Store Atmosphere on impulse purchasing behavior, mediated through Positive Emotions. Utilizing a quantitative methodology, the research focuses on consumers who have shopped at the KKV Store in Malang City. A sample of 145 individuals was generated based on Hair's formula, implementing a nonprobability sampling method with purposive criteria. Data collection was accomplished through offline questionnaires, and data analysis was conducted using smartPLS. The findings indicate that Visual Merchandising does not significantly impact Positive Emotions. In contrast, Store Atmosphere has a strong influence on Positive Emotions, which subsequently affects impulse purchasing decisions. While Visual Merchandising may not directly affect these purchasing choices, it is clear that Store Atmosphere plays a critical role in shaping them. Moreover, although Visual Merchandising does not influence impulse purchasing through Positive Emotions, Store Atmosphere is found to significantly affect impulse buying behavior through the mediation of Positive Emotions. The implications of this research are noteworthy for retailers and marketers. Understanding that Store Atmosphere has a strong effect on both Positive Emotions and impulse purchasing can guide KKV Store and similar establishments in designing their retail environments more effectively. Retailers should prioritize enhancing the Store Atmosphere through elements such as lighting, music, layout, and scents, as these aspects can create favorable emotional responses in consumers, ultimately leading to increased sales. Additionally, while Visual Merchandising strategies are essential, they should be complemented by a focus on the overall shopping environment to maximize their potential impact. In summary, this study contributes valuable insights into how emotional responses mediated by Store Atmosphere can drive impulse buying behavior, offering practical recommendations for improving retail strategies.
The Intervening Role of Work Environment Intervention: The Influence of Transformational Leadership and Career Development on Employee Engagement Rahma Nadia Febrianti; Ryan Basith Fasih Khan
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/p9gy6637

Abstract

This research investigates the impact of Transformational Leadership and Career Development on Employee Engagement, with Work Environment serving as a mediating variable. This study employs a quantitative research method, targeting employees of BBPPMPV BOE in Malang City. A sample of 144 participants was selected using Slovin's formula, maintaining an error level of 5%, and the sampling technique utilized was Simple Random Sampling. Data collection occurred through an online questionnaire, followed by data analysis using smartPLS. The findings reveal that Transformational Leadership and Career Development do not directly influence Employee Engagement. However, Employee Engagement significantly impacts the Work Environment, which in turn plays a crucial role in enhancing Transformational Leadership and Career Development. Furthermore, Employee Engagement lacks a direct effect on Transformational Leadership and Career Development; rather, its influence is mediated by the Work Environment. These results imply that while fostering a supportive Work Environment can strengthen the effects of Transformational Leadership and Career Development on Employee Engagement, organizations should focus on improving this environment to enhance overall employee involvement and satisfaction. This research underscores the importance of cultivating a positive workplace atmosphere to optimize leadership efficacy and career growth opportunities.
The Mediating Role of OCB On Employee Performance: The Effect of Discipline and Work Motivation: Study at One Government Agency in Malang Aan Aiditiar; Ilfi Nur Diana
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/pda0sz80

Abstract

Employee performance is a critical factor that organizations and companies must maintain and enhance, as it directly influences their effectiveness and success. This study aims to investigate the impact of work discipline and work motivation on employee performance, with Organizational Citizenship Behavior (OCB) serving as a mediating variable in a government agency in Malang City. Employing a quantitative method through explanatory research, the analysis utilized Smart PLS 4.0 with a sample of 46 respondents. The findings indicate that work discipline does not significantly affect employee performance, paralleling the results for work motivation, which also shows no significant impact on performance. However, OCB effectively mediates the relationship between work discipline and employee performance, suggesting that employees’ voluntary behaviors play a crucial role. Conversely, OCB does not serve as a mediator between work motivation and employee performance. The implications of this research highlight the need for organizations to focus on cultivating OCB to enhance the effectiveness of work discipline on performance outcomes. Ultimately, fostering a supportive environment that encourages voluntary contributions may be more beneficial than solely emphasizing motivational factors, which may not have the anticipated direct impact on performance. Thus, organizational leaders are encouraged to implement strategies that promote a culture of OCB, contributing to overall employee engagement and organizational success.
The Mediation Role of Brand Trust on Repurchase Intention: The Influence of Brand Image and Celebrity Endorsers: Case Study of Customer Noera Collagen Drink on the TikTok Shop Application in Malang Ghasela Azizah; Faisol Faisol
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/0vpb7b59

Abstract

This research investigates the influence of brand image and celebrity endorsers on repurchase intention, highlighting brand trust as a mediating variable. Conducted among consumers of Noera Collagen Drink on the Malang City TikTok Shop platform, the study employs a descriptive quantitative research approach. The target market consists of consumers who have previously purchased Noera Collagen Drink through the TikTok Shop application and reside in Malang City. A purposive sampling method selected a sample of 100 respondents, with data collected through an online questionnaire via Google Forms. The analysis was performed using SEM PLS in SmartPLS. The findings reveal several significant positive relationships: brand image significantly boosts repurchase intention, celebrity endorsers effectively enhance repurchase intention, and both brand image and celebrity endorsers positively influence brand trust. Furthermore, brand trust is shown to significantly elevate repurchase intention, while brand image and celebrity endorsers affect repurchase intention through the mediation of brand trust. The implications of these findings are crucial for marketing strategies. Organizations should prioritize enhancing their brand image through consistent quality, effective messaging, and emotional connection with consumers. Moreover, selecting the right celebrity endorsers who resonate with the target audience can strengthen brand trust and drive repurchase intentions. The strategic alignment between brand image, celebrity endorsement, and brand trust can lead to increased customer loyalty and repeat business. Additionally, the study underscores the importance of building strong trust relationships with consumers, which can be achieved through transparent communication and engagement. By focusing on these aspects, companies can cultivate a loyal customer base, ultimately enhancing their competitive advantage in the market. Employing these insights can lead to more effective marketing strategies, ensuring that organizations not only attract new customers but also retain existing ones through increased repurchase intentions.
Consumer Loyalty: The Effect of Consumer Satisfaction in Mediating E-Trust and Brand Image: Study of Shopee Scarlett Whitening Product Consumers Putri Dewi Oktavianingsih; Nur Laili Fikriah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/mkavnp71

Abstract

This study investigates the mediating role of Consumer Satisfaction in the relationship between E-Trust and Brand Image in relation to Consumer Loyalty. Utilizing a quantitative approach, the research focuses on Scarlett Whitening users who shop on Shopee, with a sample size of 200 respondents selected through non-probability sampling. Data is collected via a digitally administered questionnaire and analyzed using SmartPLS. The findings reveal several significant relationships: Brand Image significantly enhances Consumer Satisfaction, while also having a notable influence on Consumer Loyalty. E-Trust is shown to have a positive impact on both Consumer Satisfaction and Consumer Loyalty. Additionally, Consumer Satisfaction positively influences Consumer Loyalty. The study further finds that Brand Image significantly affects Consumer Loyalty through the mediation of Consumer Satisfaction, as does E-Trust. The implications of these findings are substantial for marketing and brand management strategies. Companies should prioritize building a strong Brand Image as it directly enhances Consumer Satisfaction, leading to greater Consumer Loyalty. Moreover, fostering E-Trust is critical, as it not only improves Consumer Satisfaction but also contributes significantly to Consumer Loyalty. Businesses can achieve this by ensuring transparency in their communications, delivering consistent product quality, and establishing a reliable online shopping experience. Furthermore, the results suggest that organizations should actively seek to enhance Consumer Satisfaction, as it acts as a crucial link between E-Trust, Brand Image, and Consumer Loyalty. By focusing on customer feedback and improving service quality, companies can create a more satisfying experience that cultivates loyalty among consumers. Overall, this study highlights the importance of integrating E-Trust and a strong Brand Image into marketing strategies to foster lasting relationships with customers and ultimately drive sales growth.
The Effect of Utilizing The Shopee E-Commerce Platform on Fashion Buying Interest: Case Study Shopee Video Deefcraft SME Anna Fitriana; Dicki Kusmayadi
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/3dybe025

Abstract

This research aims to determine the extent to which the influence of Shopee Video @deefcraftcenter content on the buying interest of followers on the Shopee Deefcraft Center account. to answer these problems, researchers analyze photo content, video content, and captions on exploratory interest, transactional interest, referential interest and preferential interest. This study utilizes a quantitative methodology involving surveys and regression analysis tools. The study's population comprises 3,800 individuals, from which a sample of 100 participants was extracted. The results demonstrate that photographic content considerably affects buy intentions, although video content and captions also play a substantial role in purchasing decisions. Shopee video content significantly influences exploratory, transactional, referential, and preferential interest. This study concludes that a modest, substantial, and unidirectional relationship exists between the influence of Shopee videos and buy intention, suggesting that purchasing interest is also influenced by additional criteria such as service quality, product quality, and cost. The data processing and hypothesis testing outcomes indicate the rejection of the null hypothesis (Ho) and the acceptance of the alternative hypothesis (Ha). Suggestions for the Shopee Video @deefcraftcenter account are expected to pay attention to Shopee Video content by maintaining content quality, creating content that interacts more with followers and consistency in uploading content by utilizing the features available at Shopee Video in order to attract more consumer buying interest. This research unveils significant implications for brands and marketers using platforms like Shopee to engage potential buyers. By highlighting that Shopee video content, alongside images and captions, plays a pivotal role in shaping various aspects of consumer interest, the findings encourage brands to refine their content strategies. The data suggests that not only must the quality of visual and textual elements be prioritized, but also that fostering a deeper connection with followers through interactive and consistent uploads can enhance buyer engagement. Companies can leverage these insights to tailor their marketing efforts more effectively, thereby increasing purchase intentions among consumers. In essence, this study underscores the importance of integrating quality content with consistent interaction to nurture and boost consumer interest, ultimately driving sales and fostering brand loyalty.
The Influence of Location And E-Wom on Purchasing Decisions Through Purchase Interest: Study of Kebon Kopi Cakkin Coffee Shop Consumers in Malang City Muhamad Bintang Iqbal Mauludin; Fani Firmansyah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/d3jwx176

Abstract

This study investigates the direct and indirect effects of geography and electronic word-of-mouth (E-WOM) on purchasing decisions, with purchase interest serving as a mediator. Employing a quantitative survey methodology, primary data was collected through questionnaires from 136 consumers of Coffee Shop Kebon Kopi Cakkin in Malang City, and analyzed using Smart PLS 4.0 statistical software. The results indicate that location has a positive and significant impact on purchase interest, but a negative and insignificant effect on purchasing decisions. Conversely, E-WOM is shown to positively and significantly influence both purchase interest and purchasing decisions, while purchase interest itself also has a significant positive effect on purchasing decisions. Furthermore, it was found that location positively influences purchasing decisions through purchase interest, and E-WOM similarly impacts purchasing decisions via purchase interest among consumers at Coffee Shop Kebon Kopi Cakkin. The implications of these findings are substantial for marketers and business owners. Recognizing that geographic factors can enhance consumer interest emphasizes the importance of location for attracting customers. This insight can guide businesses in selecting optimal sites for new branches and shaping their marketing strategies to exploit geographic advantages. Furthermore, the significant positive influence of E-WOM on both purchase interest and decisions highlights the necessity for businesses to actively cultivate favorable online reviews and customer testimonials. Engaging with consumers on digital platforms can build trust and improve overall reputation. By concentrating on these key elements, coffee shops and similar businesses can strengthen their positions in the competitive market, leading to increased sales and enhanced customer loyalty. Overall, this study underscores the value of integrating geographic considerations and social influence in developing targeted marketing strategies that effectively resonate with consumer behavior and purchasing patterns.
Comparison of Employee Tenure on Employee Productivity Ahmad Isa Fitra Ikhwanda Batistuta; Rini Safitri
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/44as4230

Abstract

This study aims to explore differences in employee productivity levels based on tenure, revealing that employees with less than three years of service generally exhibit lower productivity compared to their more seasoned counterparts. The research was conducted at PT Didu Indonesia, focusing specifically on a comparative analysis of productivity between employees with tenure under three years and those with tenure exceeding three years. Employing a quantitative research design, the study utilized secondary data, comprising productivity records from 60 employees categorized by tenure from 2021-2023. Data analysis was performed using SPSS, with the Kolmogorov Smirnov test yielding a statistic of 3.873 and an asymptotic significance (2-tailed) of 0.000. Since this result is below the 0.05 threshold, the null hypothesis (H0) was rejected in favor of the alternative hypothesis (H1), confirming that the productivity levels between the two groups are significantly different. The implications of these findings are significant for human resource management and organizational strategies. The observable gap in productivity based on tenure suggests that companies should consider implementing tailored onboarding and mentorship programs for new employees to enhance their productivity more swiftly. Fostering a supportive work environment that facilitates skill development and knowledge transfer is crucial. Moreover, identifies a need for ongoing training and professional development opportunities tailored to employees with varying levels of tenure. Organizations can ultimately benefit from recognizing the contributions of long-tenured employees, utilizing their experience as mentorship resources while investing in the growth of newer employees to bridge the productivity gap. By addressing these dynamics, PT Didu Indonesia and similar organizations can create a more cohesive, productive workforce that enhances overall organizational performance and job satisfaction.
The Intervening Role Of E-Customer Satisfaction: E-Service Quality And E-Trust Features Towards E-Customer Loyalty: Study of Mobile Banking Users in Jakarta Muhammad Rafi Awlia; Fani Firmansyah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jznnhg65

Abstract

The main problem addressed in this research lies in understanding how E-Service Quality and E-Trust influence E-Customer Satisfaction and the extent to which these factors contribute to customer loyalty in the context of mobile banking.  This study seeks to examine the influence of E-Service Quality and E-Trust on E-Customer Satisfaction among BNI Mobile Banking users, with E-Customer Loyalty acting as an intervening variable. The study utilizes a descriptive quantitative approach and is conducted in Central Jakarta. A questionnaire employing a five-point Likert scale serves as the instrument for data collection, involving a total sample size of 105 participants. The results indicate that trust and satisfaction play a significant role in shaping loyalty, demonstrating that strong trust in electronic services enhances customer loyalty, while customer satisfaction mediates the relationship between electronic service quality and loyalty. Notably, the correlation between electronic service quality and customer satisfaction appears to be insignificant. The implications of these findings are critical for bank marketers and service providers in developing strategies to enhance trust and improve customer satisfaction. By prioritizing trust-building measures and addressing customer satisfaction effectively, banks can foster stronger loyalty among users, ultimately leading to improved retention rates and business performance in the competitive mobile banking landscape.
The Influence of Online Customer Reviews and Ratings on Purchasing Decisions Through Consumer Trust as A Mediation Variable: Study of Camilan Khanza Consumers in Malang Khanza Farid Bahtiar; Fani Firmansyah
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/swhcxv24

Abstract

This research examines the impact of online customer reviews and ratings on purchasing decisions, with consumer trust as a mediating variable among customers of the Camilan Khanza online store in the Malang Raya region. This research utilizes a quantitative methodology with a descriptive framework. The research population comprises consumers from the Camilan Khanza online store in Malang Raya, encompassing the City of Malang, Malang Regency, and Batu City. This study employs purposive sampling, comprising a total sample size of 150 persons from the Malang Raya district. This study used structural equation modeling-partial least squares (SEM-PLS) for data analysis, leveraging SmartPLS software version 3.2.9. The study's findings indicate that 1) online customer reviews have a positive but negligible effect on purchasing decisions, 2) online customer ratings significantly and positively impact purchasing decisions, 3) consumer trust has a significant and positive effect on purchasing decisions, 4) online customer reviews significantly and positively influence consumer trust, 5) online customer ratings significantly and positively affect consumer trust, 6) online customer reviews indirectly influence purchasing decisions through consumer trust, and 7) online customer ratings indirectly affect purchasing decisions via consumer trust.

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