Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Vol. 16 No. 1 (2022): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)

Increasing The Sales Productivity Of 'Tette Chips' During the Time of The Covid-19 Pandemic, Through Digital Marketing: Case study of Blumbungan Village, Larangan Pamekasan District

Akhmad Fawaid (Sekolah Tinggi Ilmu Ekonomi, Bakti Bangsa, Indonesia)



Article Info

Publish Date
29 Apr 2022

Abstract

The Covid-19 pandemic that hit the world and Indonesia, had an impact on the decline in the income of the “ceripik tette” sellers in Blumbungan Village, Larangan District, Pamekasan. Conventional marketing that is carried out by "ceripik tette" sellers by selling directly in traditional markets and peddling to residents' homes is not possible during the pandemic. The purpose of this research is to find a solution to the problem faced by the "crepik tette" seller by changing the sales pattern with digital marketing. The research method used in this research is descriptive qualitative method. The benefits of this research, namely to provide benefits and convenience in doing business digitally to the public, even though they were in the covid-19 pandemic period and increased understanding of sellers about the existence of the internet. The results of this study, namely the increasing selling power of "tette crepik" with digital marketing.

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Journal Info

Abbrev

jebe

Publisher

Subject

Economics, Econometrics & Finance

Description

The focus areas of the journal include, but are not limited to: Economic theories and models: The journal welcomes articles that explore and analyze economic theories, models, and frameworks to understand the behavior of markets, industries, and economies. Management practices and strategies: ...