Global Awareness Of Halal Products In Indonesia In Era 4.0

Naeli Mutmainah (Sekolah Tinggi Ilmu Tarbiyah Nahdlatul Ulama (STITNU) Al Farabi Pangandaran and Raudatul Atfal (RA) Nurul Huda Langensari, Kota Banjar)
Ahmad Hapidin (Student of Doctoral program in Islamic Education, UIN Sunan Gunung Djati, Bandung, Indonesia)
Muhammad Ali Ramdhani (Director General of Islamic Education (Dirjenpendis) Ministry of Religion of the Republic of Indonesia and Professor of Decision Analysis, Strategic Management at UIN Sunan Gunung Djati, Bandung, Indonesia)
Bebeh Wahid Nuryadin (Lecturer at Postgraduate at UIN Sunan Gunung Djati, Bandung, Indonesia)
Muharir Muharir (President of Islamic University of Miftahul Huda Al Azhar (STAIMA) Banjar City, West Java, Indonesia and Student of Doctoral program in Islamic Studies UIN Saizu Purwokerto, Indonesia)
Hisam Ahyani (Student of Doctoral program in Islamic Education, UIN Sunan Gunung Djati, Bandung, Indonesia, and Islamic University of Miftahul Huda Al Azhar (STAIMA) Banjar City, West Java, Indonesia)

Jurnal Kajian Ekonomi dan Perbankan Syariah
Vol 14, No 1 (2022)

Global awareness of halal products in Indonesia today in the era of 4.0 (disruption) is very important, this is because Indonesia has the opportunity to become the largest sharia economy in the world. One indicator of global awareness of halal products in Indonesia is consumer behavior towards halal products by non-Muslims. This research belongs to the category of library research. The results of the study prove that the potential for attractiveness of Halal food in Indonesia in the era of disruption (4.0) varies, so that in terms of non-Islamic destinations it can be utilized to meet the demand for halal products such as halal food for Muslim tourists, so this needs to be prioritized. This means that halal labeling of halal products in Indonesia is very necessary. As for Global Awareness of Halal Products in Indonesia today, it is a necessity where the level of trust, satisfaction, and intention of recommendations for halal food by the Indonesian people, this can be seen from the general risks that have a significant and positive effect on trust, satisfaction, and intention to recommend halal products to enjoy.