jurnal syntax admiration
Vol. 5 No. 12 (2024): Jurnal Syntax Admiration

Analisis Peluang dan Tantangan Menggunakan Aplikasi Gojek atau Grabfood Bagi Pengembangan UMKM di Kota Palangkaraya

Mutia Angelina Sari (Universitas Palangka Raya, Indonesia)
Dedi Takari (Universitas Palangka Raya, Indonesia)

Article Info

Publish Date
17 Dec 2024

Abstract

This study aims to analyze the opportunities and challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in utilizing the Gojek and Grabfood applications in Jekan Raya District, Palangka Raya City. The method used is a mixed approach with surveys and in-depth interviews with MSME owners. The results show that this application provides significant opportunities, such as wider market access and reduced marketing costs. However, challenges in the form of fierce competition, high commission costs, and technological limitations are also faced by MSME actors. This study recommends technology training and community collaboration as strategic steps to maximize the potential of MSMEs.

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Journal Info
jurnal syntax admiration
Website

Abbrev

jurnal

Publisher

Syntax Corporation Indonesia

Subject

Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

Description

Syntax Admiration. Jurnal Syntax Admiration adalah jurnal yang diterbitkan sebulan sekali oleh CV. Syntax Corporation Indonesia. Syntax Admiration akan menerbitkan artikel ilmiah dalam lingkup ilmu sosial teknik. Artikel yang diterbitkan adalah artikel dari penelitian, studi atau studi ilmiah kritis ...