The Indonesian Journal of Computer Science
Vol. 13 No. 6 (2024): The Indonesian Journal of Computer Science (IJCS)

Enhancing Vocational Education Through Digital Marketing Strategies: A Prototype Approach

Yullindo (Unknown)
Nandra (Unknown)
Idris, Iswandi (Unknown)

Article Info

Publish Date
30 Dec 2024

Abstract

This study investigates the challenges faced in digital marketing transformation within vocational education at Politeknik LP3I PSDKU Campus Padang. The problem stems from traditional marketing methods being less effective in attracting prospective students in a digital era. Employing the Software Development Life Cycle (SDLC) prototype methodology, the research aims to develop a responsive marketing information system tailored to user needs. Objectives include identifying key marketing tools and enhancing user engagement through interactive platforms. Results demonstrate improved enrollment figures and user satisfaction, validating the effectiveness of digital marketing strategies. The findings contribute to a framework that vocational institutions can utilize to modernize their marketing approaches effectively

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Journal Info
The Indonesian Journal of Computer Science
Website

Abbrev

ijcs

Publisher

STMIK Indonesia Padang

Subject

Computer Science & IT Electrical & Electronics Engineering Engineering

Description

The Indonesian Journal of Computer Science (IJCS) is a bimonthly peer-reviewed journal published by AI Society and STMIK Indonesia. IJCS editions will be published at the end of February, April, June, August, October and December. The scope of IJCS includes general computer science, information ...