Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Tayangan K-Drama Business Proposal dan Minat Mengonsumsi Kuliner Korea

Naftalena Dewi (Unknown)
Zainal Abidin (Unknown)
Nurkinan (Unknown)

Article Info

Publish Date
04 Jan 2025

Abstract

This research aims to determine the influence of the drama Business Proposal on interest in consuming Korean culinary delights. The independent variable in this research is the drama Business Proposal. The dependent variable in this research is interest in consuming Korean culinary delights. This research uses questionnaire data from the Sesang ID Team community with a sample of 78 people. This research uses uses and effect theory and a quantitative approach, which focuses on hypothesis testing using simple linear regression analysis. The results of this research show that the drama Business Proposal has an influence on interest in consuming Korean culinary delights with a significance value of 0.000 < 0.05 and a calculated t value of 4.846 > t table 2.227

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Journal Info
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Website

Abbrev

alkharaj

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah is a scientific journal published by Pusat Riset dan Kebijakan Strategis PRKS) of  Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in collaboration with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies ...