El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Trust Terhadap Kepuasan Konsumen Pengguna Dompet Digital Ovo di Kota Surabaya.

Leli Hutahaean (UPN Veteran Jawa Timur)
Indah Respati Kusumasari (Unknown)

Article Info

Publish Date
04 Jan 2025

Abstract

                OVO is a payment service provider application designed to simplify cashless transactions and provide access to additional digital financial products and services through partnerships with selected collaborators. This study aims to evaluate how Perceived Ease of Use, Perceived Usefulness, and Trust affect user satisfaction with the OVO Digital Wallet, both collectively and individually. The research involved a sample of 100 respondents selected from an unspecified population, with data analyzed using SPSS. The findings indicate that Perceived Ease of Use, Perceived Usefulness, and Trust together influence customer satisfaction. While Perceived Ease of Use and Perceived Usefulness partially impact customer satisfaction, Trust does not show a significant partial influence.

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Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...