El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Pengaruh Experiential Marketing, Service Quality, Brand Image, Price, dan Customer Expectations Terhadap Customer Satisfaction pada Bioskop XXI Gresik

Rohdlotul Aisy Rofidah (Unknown)
Wenti Krisnawati (Unknown)

Article Info

Publish Date
12 Dec 2024

Abstract

This study aims to analyze the influence of experiential marketing, service quality, brand image, price, and customer expectations on customer satisfaction at XXI Cinema Gresik. The research method used is a quantitative approach by distributing questionnaires to 240 respondents. The results show that the variables of experiential marketing, service quality, price, and customer expectations have a significant influence on customer satisfaction while the brand image variable does not have a significant effect on customer satisfaction. In conclusion, companies are advised to improve service quality and experience-based marketing strategies.

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Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...