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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Rohdlotul Aisy Rofidah
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Experiential Marketing, Service Quality, Brand Image, Price, dan Customer Expectations Terhadap Customer Satisfaction pada Bioskop XXI Gresik Rohdlotul Aisy Rofidah; Wenti Krisnawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.6139

Abstract

This study aims to analyze the influence of experiential marketing, service quality, brand image, price, and customer expectations on customer satisfaction at XXI Cinema Gresik. The research method used is a quantitative approach by distributing questionnaires to 240 respondents. The results show that the variables of experiential marketing, service quality, price, and customer expectations have a significant influence on customer satisfaction while the brand image variable does not have a significant effect on customer satisfaction. In conclusion, companies are advised to improve service quality and experience-based marketing strategies.
Pengaruh Experiential Marketing, Service Quality, Brand Image, Price, dan Customer Expectations Terhadap Customer Satisfaction pada Bioskop XXI Gresik Rohdlotul Aisy Rofidah; Wenti Krisnawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.6139

Abstract

This study aims to analyze the influence of experiential marketing, service quality, brand image, price, and customer expectations on customer satisfaction at XXI Cinema Gresik. The research method used is a quantitative approach by distributing questionnaires to 240 respondents. The results show that the variables of experiential marketing, service quality, price, and customer expectations have a significant influence on customer satisfaction while the brand image variable does not have a significant effect on customer satisfaction. In conclusion, companies are advised to improve service quality and experience-based marketing strategies.
Co-Authors Wenti Krisnawati