<![CDATA[This study aims to determine the sales strategy for building materials at the Rahma Gedung Store, Taluditi District, Pohuwato Regency. The research method uses a descriptive type with a qualitative approach. Data collection techniques were carried out through in-depth interviews with a number of informants, observation and recording of secondary data related to research problems. The results of the study concluded that prices at Toko Rahma Bangunan varied and tended to be expensive. This is a weakness as well as a threat because prices in other stores are cheaper. Promotions at Toko Rahma Gedung have not yet been carried out. This is a weakness as well as a threat because other stores are very aggressive in promoting their goods. The location at Toko Rahma Gedung is less strategic. This is a weakness as well as a threat if you look at other store locations which are much more strategic with easier access to the wider community. Products at Toko Rahma Gedung have advantages because other stores do not have them, namely self-produced bricks. However, other products are a weakness because the variants of the product are incomplete and are old items. Meanwhile, the presence of other stores with products that are newer and have many variants can be a threat. For this reason, it is suggested that it is necessary to establish a more consistent pricing policy so that prices can be more competitive with their competitors. Continue to improve promotional activities through promotions through advertisements, in electronic media, so that product results are better known by the wider community. The need to review the trading business location by considering the profit and loss aspects in the present and in the future. The need to increase the quantity and quality of goods with a more varied type and further develop superior products that are not owned by other trading businesses.]]>
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