Jurnal Administrasi Manajemen Sumber Daya Manusia dan Ilmu Sosial (JAEIS)
Vol 3 No 3 (2024): Jurnal Administrasi Manajemen Sumber Daya Manusia dan Ilmu Sosial (JAEIS)

SENTIMENT ANALYSIS DESTINASI WISATA KABUPATEN PATI, PROVINSI JAWA TENGAH

Adhitya Bagus Kurniawan (Universitas Telkom)
Fauzan Aziz (Universitas Telkom, Indonesia)



Article Info

Publish Date
11 Nov 2023

Abstract

Pati Regency is located on the coast of Java Island. Pati has tourism potential that can still be developed to increase regional income. This study aims to determine the level of tourist satisfaction with tourist destinations in Pati Regency. This study uses a sentiment analysis method by utilizing reviews from tourists via google maps. The data collection technique used in this research is web scrapping. The data taken is in the form of reviews of visitors to tourist destinations in Pati Regency which have been translated into English. The number of samples taken is 6,746 reviews. Then sentiment analysis was carried out using the vander method through the orange tools. The results illustrate that visitors to tourist destinations in Pati Regency are quite satisfied with Pati Regency tourism. Tourists gave a strong positive sentiment totaling 1,557 times, regular positives amounting to 1,497 times. Neutral sentiment is at the top with 61.17% of the sample, positive is 31.06% and negative is 7.76%. The average tourist gives 4.24 stars to tourist destinations in Pati Regency. Existing complaints should be a concern for managers so that tourists are more interested in visiting tourist destinations in Pati Regency and increase tourist comfort when visiting.

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Journal Info

Abbrev

JAEIS

Publisher

Subject

Social Sciences

Description

Jurnal Administrasi, Manajemen SDM dan Ilmu Sosial (JAEIS) dikelola dan diterbitkan oleh LPPM (Lembaga Penelitian dan Pengabdian pada Masyarakat) Universitas Bina Taruna Gorontalo yang memuat berbagai artikel ilmiah yang menyajikan implementasi berbagai disiplin ilmu yang bersinergi dengan ...